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SBD/December 19, 2013/2013 Year In Review
Several Sports-Themed Spots Crack Adweek's Annual Top 10 List
Published December 19, 2013
Adweek released its list of the top advertisements for the year, with several sports-related spots cracking the top 10. At No. 2 on the list was a two-minute spot from Dodge Ram -- with creative from The Richards Group, Dallas -- that broke during the Super Bowl and ended up ranking third on USA Today’s Super Bowl Ad Meter. The spot featured images of farmers and farm-related work against an old commentary from late radio host Paul Harvey. Ranking No. 3 on Adweek’s list was a spot from Guinness dubbed “Basketball,” with creative by BBDO, N.Y. The spot features six friends playing wheelchair basketball, revealing in the end that only one of them really needs the chair. The men then go into a bar for some postgame beers. FROM SPORTS BRANDS: Dick’s Sporting Goods had the No. 5 spot on Adweek’s list with a spot entitled “Every Pitch,” via Anomaly, N.Y. Shot in light fog, the spot features a brief baseball game sequence shown through a single camera. Nike also had a spot crack Adweek’s top 10, with its “Possibilities” ad ranking No. 6. The spot, from Wieden + Kennedy, Portland, was aimed at celebrating the 25th anniversary of Nike’s “Just Do It” slogan and features several amateurs stepping up the level of their competiton (THE DAILY).