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Media Notes

CABLEFAX DAILY notes when it comes to rising sports-rights costs, Turner Broadcasting System President David Levy "echoed the familiar mantra of marketplace demand." Levy, speaking at the SVG Summit in N.Y., said, "There seems to be a huge demand for the content." He said some sports, like college football, have been "truly undervalued for many, many years," and now are "getting what was probably deserved" for quite some time. As for the NCAA men's basketball tournament, Levy said that ratings "weren't the primary motivation for Turner's involvement." He said that TBS, TNT and truTV will "produce the games in different ways, but 'it's not actually the same through all three.'" Other considerations will be "how well the nets do from a production standpoint and whether it's worth the cost." Levy: "We want to be innovative, so there's a lot of extra costs for this." Meanwhile, Levy said ratings "may be even higher." But approximately 30% are "lost to inadequate measurement" (CABLEFAX DAILY, 12/18). 

FROM THE TOP ROPE: VARIETY's Marc Graser reported WWE next month for the first time "will shop the rights to ... all of its shows at the same time." The goal is to "significantly increase" the $139.5M in TV licensing fees WWE "earns each year for its shows, and attempt to get closer to the rich network deals" that the NBA, NHL, NASCAR and MLS command. Deals for WWE’s series in the past were "brokered individually on a staggered timeline, usually every three to four years or so." But WWE has "spent nearly two years quietly lining up rights to expire simultaneously in an effort to secure higher fees and appease shareholders who have grown increasingly frustrated that the company’s TV deals are not worth more at a time when live 'event' programming is more valuable than ever" (VARIETY.com, 12/17).

STREAM OF CONSCIOUSNESS: CNET.com's Jennifer Van Grove reported Facebook has “agreed to purchase SportStream,” an 18-month-old S.F.-based company that “specializes in collecting real-time sports data and passing it off to media companies, sports organizations, and broadcasters.” Terms of the deal were not disclosed. SportStream “claims to have a patent-pending technology that can surface high-quality tweets and Instagram media, which likely explains Facebook's interest.” SportStream co-Founder & CEO Bob Morgan wrote on the company’s website that it will “continue work with its existing partners for the time being” (CNET.com, 12/17).

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