SBD/December 17, 2013/Marketing and Sponsorship

Marketplace Roundup

Nike's shoe appears on the company's website in two different color schemes
Nike yesterday unveiled its Zoom HyperRev and said the shoe was developed "with the speed and quickness" of Cavaliers G Kyrie Irving "top-of-mind." In Akron, Jason Lloyd notes Irving "doesn’t have his own Nike shoe line yet" like Heat F LeBron James and Thunder F Kevin Durant, but the Zoom HyperRev "would seem to be a step in that direction." The shoe "appears on Nike’s website in two color schemes -- a black-and-white model and in the Cavs' wine and gold." Irving has "tested the shoes during practices, but has yet to wear them in a game." The HyperRev will be available to the public at Nike.com and at select retail locations on Jan. 1 (AKRON BEACON JOURNAL, 12/17).

I WANT TO BE A PART OF IT: AD AGE's Michael Sebastian noted major marketers "hoping to capitalize on the attention and crowds the Super Bowl will bring to the region are snapping up outdoor ads in tourist-heavy parts" of N.Y. and New Jersey. Clear Channel Outdoor North America President & COO Suzanne Grimes said that in Times Square's "'bow tie' area along Broadway, nearly all of Clear Channel Outdoor's billboards are sold out to NFL sponsors," including Fox, Verizon and Pepsi. She added that the "few remaining spaces are being reserved for sponsors of the teams" that compete in the Super Bowl. There is "some leftover inventory on the 'fringes' of Times Square" (ADAGE.com, 12/16).

SUPER MARIO: The AP reported PlayStation is "marking the launch of Gran Turismo 6 with the social video documentary 'First Love,'" which focuses on former IndyCar driver Mario Andretti and "the moment he fell in love with" his '48 Hudson Hornet. The third chapter of the video documentary yesterday was posted to GT6firstlove.com and it "explains the process of scanning a rebuilt Hudson Hornet for Gran Turismo 6 and showing the moment the car was presented to Andretti" (AP, 12/16).
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