SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/December 17, 2013/Marketing and Sponsorship
Published December 17, 2013
I WANT TO BE A PART OF IT: AD AGE's Michael Sebastian noted major marketers "hoping to capitalize on the attention and crowds the Super Bowl will bring to the region are snapping up outdoor ads in tourist-heavy parts" of N.Y. and New Jersey. Clear Channel Outdoor North America President & COO Suzanne Grimes said that in Times Square's "'bow tie' area along Broadway, nearly all of Clear Channel Outdoor's billboards are sold out to NFL sponsors," including Fox, Verizon and Pepsi. She added that the "few remaining spaces are being reserved for sponsors of the teams" that compete in the Super Bowl. There is "some leftover inventory on the 'fringes' of Times Square" (ADAGE.com, 12/16).
SUPER MARIO: The AP reported PlayStation is "marking the launch of Gran Turismo 6 with the social video documentary 'First Love,'" which focuses on former IndyCar driver Mario Andretti and "the moment he fell in love with" his '48 Hudson Hornet. The third chapter of the video documentary yesterday was posted to GT6firstlove.com and it "explains the process of scanning a rebuilt Hudson Hornet for Gran Turismo 6 and showing the moment the car was presented to Andretti" (AP, 12/16).