In an effort to better align all of Golf Channel’s businesses, the NBC Sports property has created a new logo that will roll out around coverage of The Players Championship in May. Golf Channel is getting rid of the old mark that incorporated a 'G' within a circle in favor of a logo with will give greater emphasis to the NBC peacock, as well as the word “Golf.” The new logo was created in partnership with Troika, a Hollywood-based brand consultancy and creative agency. The network will unveil the new mark later today, and execs say it will help unify all of Golf Channel’s businesses, from its coverage of the sport to its growing portfolio of lifestyle businesses. The new version will replace the network’s transitional logo, which has been used on Golf Channel and NBC since the network became part of the NBC Sports Group in '11. Golf Channel President Mike McCarley and Senior VP/Marketing Regina O’Brien spearheaded the creation of a new look. O'Brien in a statement said, “The new logo and its custom font visually synchronizes Golf Channel’s ever-growing portfolio of businesses and creates brand consistency across all Golf Channel and NBC platforms that are rooted in golf.” Golf Channel has set most-watched year records consecutively for the past three years.
