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Marketing and Sponsorship

Audi Revving Up For Second-Half Super Bowl Spot Featuring New A3 Sedan

Audi is "gearing up for its seventh straight Super Bowl appearance, signing on for 60 seconds of airtime" in the "commercial pod that airs immediately after the halftime show," according to Anthony Crupi of ADWEEK. While Audi of America Marketing Dir Loren Angelo is "keeping details about the creative under wraps, he did say that the long-form spot will showcase the 2015 Audi A3 sedan." Audi will "make the A3 ad available shortly before the Super Bowl kicks off." Crupi noted as has "been the case with Audi’s last six Super Bowl ads, this year’s spot is being produced" by Venables Bell & Partners, S.F. (ADWEEK.com, 12/13).

FATHER KNOWS BEST: AD AGE's Michael McCarthy noted Hyundai during the "first of its two in-game commercials," will "portray its Genesis luxury sedan as the next best thing to the Dad whose preternatural sixth sense saved you from stitches when you were growing up." Airing in the second quarter, the 30-second spot, created by Innocean, Huntington Beach, Calif., "opens with vignettes of a father saving his young son from otherwise painful accidents on playgrounds and ballfields." The ad then cuts to the "now 16-year old son driving the all-new Genesis with Dad in the passenger seat." The son is "not paying attention when a truck stops in front of him," but Genesis' "radar-based automatic emergency braking system saves the day by bringing the vehicle to a complete stop." Hyundai VP/Marketing Steve Shannon said that the automaker's "30-second spot for the Elantra airing in the second half, meanwhile, will rely on 'wackier and zanier' humor." The spot, also from Innocean, "shows a young Hollywood celebrity flirting with a female Hollywood celebrity" (ADAGE.com, 12/14).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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