SBD/December 13, 2013/Media

Final Ratings: UniMás Draws More Viewers Than ESPN For MLS Cup Final

UniMás averaged 517,000 viewers for the Sporting KC-Real Salt Lake MLS Cup final on Saturday afternoon, compared to 505,000 viewers for the match on ESPN. The average on ESPN was an all-time low for the MLS finale and was down 37% from 797,000 viewers for the Galaxy-Dynamo matchup last year. Meanwhile, the MLS regular season on ESPN/ESPN2 and NBCSN saw a decline from ’12. ESPN/ESPN2 averaged 220,000 viewers for 20 matches in ’13, down 20% from 311,000 in ’12. The decline comes one season after ESPN had its best numbers since MLS’ inception in ‘96. NBCSN averaged 112,000 viewers for 37 MLS regular-season games, down 8% from ‘12. After NBCSN’s EPL matches began in August, the net averaged 132,000 viewers for its MLS games.

MLS CUP FINAL AUDIENCE TREND ON ESPN
YEAR
MATCHUP
VIEWERS (000)
'13
Sporting KC-Real Salt Lake
505
'12
Galaxy-Dynamo
797
'11
Galaxy-Dynamo
1,039
'10
Rapids-FC Dallas
748
'09
Real Salt Lake-Galaxy
1,141
   

PICK 'EM: Univision averaged 1.1 million viewers for the ’14 FIFA World Cup draw last Friday, which compared to 489,000 viewers on ESPN2. The mark on ESPN2 was a record for the net, topping the 364,000 viewers for the ’94 draw.

The charts below list final ratings from recent telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"NFL on Fox": Seahawks-49ers (78%)
12/8
Fox
4:25-7:15pm
16.2
27,647
"NFL on CBS": (single)
12/8
CBS
1:03-4:23pm
12.0
20,235
"Sunday Night Football": Panthers-Saints
12/8
NBC
8:31-11:18pm
11.3
19,065
"NFL on Fox": (regional)
12/8
Fox
1:00-4:25pm
10.0
16,432
SEC Championship: Auburn-Missouri
12/7
CBS
4:00-8:10pm
8.6
14,354
Big Ten Championship: Ohio State-Michigan State
12/7
Fox
8:20pm-12:21am
7.9
13,900
"Football Night in America"
12/8
NBC
7:30-8:15pm
4.8
7,964
College Football: Oklahoma-Oklahoma State
12/7
ABC
12:01-3:43pm
4.7
7,284
ACC Championship: Florida State-Duke
12/7
ABC
8:07-11:41pm
3.4
5,659
"Fox NFL Sunday"
12/8
Fox
12:00-1:00pm
3.4
5,133
"The NFL Today"
12/8
CBS
12:00-1:00pm
2.6
3,813
College Football: Texas-Baylor
12/7
Fox
3:45-7:15pm
2.3
3,756
"College Football Today"
12/7
CBS
3:30-4:00pm
2.3
3,459
Deer Valley Celebrity Skifest
12/8
CBS
5:00-6:00pm
1.7
2,449
Liga MX: Club America-Toluca
12/8
Univ.
5:50-8:00pm
1.2
2,222
Golf: Northwestern Mutual World Challenge: Second Round
12/8
NBC
3:00-6:00pm
1.4
2,058
Liga MX: Toluca-Club America
12/5
UniMas
7:56-10:09pm
0.9
1,717
MWC Championship: Fresno State-Utah State
12/7
CBS
10:00pm-1:45am
1.1
1,703
Golf: Northwestern Mutual World Challenge: First Round
12/7
NBC
3:00-6:00pm
1.2
1,703
Liga MX: Leon-Santos Laguna
10/5
Telem.
10:00pm-12:03am
0.8
1,468
"College Football Special"
12/7
CBS
3:00-3:30pm
0.9
1,367
ISU Grand Prix of Figure Skating: Japan
12/8
NBC
12:00-2:00pm
0.9
1,199
College Basketball: UCLA-Missouri
12/7
CBS
12:30-3:00pm
0.8
1,141
Skiing: Audi Birds of Prey: Men's Downhill
12/8
NBC
2:00-3:00pm
0.7
925
Skiing: Audi Birds of Prey: Men's Super G
12/7
NBC
2:00-3:00pm
0.5
742
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"Monday Night Football": Saints-Seahawks
12/2
ESPN
8:27-11:51pm
9.7
15,500
"Thursday Night Football": Texans-Jaguars
12/5
NFLN
8:30-11:49pm
3.0
4,633
"Monday Night Countdown"
12/2
ESPN
6:29-8:47pm
1.8
2,584
College Basketball: North Carolina-Michigan State
12/4
ESPN
9:05-11:21pm
1.6
2,244
NBA: Heat-Bulls
12/5
TNT
9:49pm-12:22am
1.3
2,091
"Sunday NFL Countdown"
12/8
ESPN
10:00am-1:00pm
1.4
2,026
MAC Championship: Bowling Green-Northern Illinois
12/6
ESPN2
8:00-11:37pm
1.2
1,867
"Thursday Night Football Pre-Kick"
12/5
NFLN
8:00-8:30pm
1.1
1,861
"BCS Countdown"
12/8
ESPN
8:30-9:01pm
1.1
1,817
"College GameDay"
12/7
ESPN
9:00am-12:00pm
1.3
1,815

 

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