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SBD/December 13, 2013/Media
NFL Distances Itself From Reports It Is Close To Renewing With DirecTV For Sunday Ticket
Published December 13, 2013
AFTERNOON DELIGHT: ADWEEK's Anthony Crupi noted the 4:25pm ET Sunday NFL national window broadcasts between Sept. 5-Dec. 9 "once again are eclipsing the formidable Sunday night franchise." With eight games "on the books, including an early-afternoon Thanksgiving contest, Fox and its America's Game of the Week broadcast is leading" with a 15.7 final rating and 27.3 million viewers, up 8% and 9% respectively. CBS’ late-afternoon Sunday window also is "putting up huge numbers," averaging a 15.3 rating and 26.7 million total viewers for eight broadcasts, up 7% and 11%, respectively (ADWEEK.com, 12/11). Meanwhile, ESPN earned a 10.2 final rating and 16.2 million viewers for the Cowboys-Bears telecast in Week 14, marking the net's best "MNF" audience this season to date (THE DAILY).
A THREE-HOUR TOUR: The NFL has "announced that the first-ever Pro Bowl draft will be televised" on NFL Network on Wednesday, Jan. 22. PRO FOOTBALL TALK's Mike Florio noted the event will come a day after the teams, led by HOFers Jerry Rice and Deion Sanders, "draft 11 players who play the least interesting positions -- guard, center, fullback, interior defensive linemen, punter, and special teams." Those players will "walk the red carpet at the site of the made-for-TV Wednesday night draft, which should help chew up a few of the 180 minutes devoted to the effort" (PROFOOTBALLTALK.com, 12/12).