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Intercollegiate Athletic Forum: Programs Need To Connect To Fans Better
Published December 12, 2013
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HOW MUCH DOES WINNING HELP? Univ. of Pittsburgh Associate AD/External Relations Chris Ferris talked about the Steelers’ record can affect ticket sales: “People will often suggest to us, 'If the Steelers had a down year, that's an opportunity for the university.’ The reality is, that couldn't be further from the truth. The culture of Pittsburgh is, if they're having a troubling year, people are cranky -- it's a cranky atmosphere. And when they're doing great, it's more open to sports and participation. ... The key for us is to make sure we modernize our processes. At institutions, we're very traditional in our approach ... but we are becoming more modern, and we are addressing the need, not only from a customer service standpoint but from a product standpoint to the customer. One of our biggest focuses in Pittsburgh when you have professional sports and a thriving cultural district is people's time. You're not only selling them a product, but they have to allocate their time to you and your activity, and so we have to deliver that product efficiently and timely."
|Puri said organizations are reactive to the use of
technology in customer service
For more from the Intercollegiate Athletic Forum, please see our On The Ground blog.