SBD/December 12, 2013/Colleges

Rose Bowl Tickets In High Demand As MSU Exceeds Alottment Before Public Sale

Ticket prices for the Michigan State-Stanford Rose Bowl average $900
Michigan State "will not be opening up a sale of Rose Bowl tickets to the public or alumni who aren't season ticket holders," according to Brandon Howell of MLIVE.com. MSU's ticket requests for the Jan. 1 game against Stanford had "numbered more than 31,000, exceeding the 24,000 tickets" allotted to the school. Those with "first dibs were members of the Spartan Fund, university donors, students and season-ticket holders." The request process was "designed to afford the opportunity for as many donors and season ticket-holders as possible to purchase tickets to the Spartans' first Rose Bowl" since '88. Forbes reported that the average price of a ticket to this year's Rose Bowl "was more than $900, making it among the most expensive ever." Demand is "so high among Spartans fans" that East Lansing-based MSU Federal Credit Union has "begun offering Rose Bowl loans for MSU students and fans" (MLIVE.com, 12/12). In Detroit, Ann Zaniewski noted StubHub last night "listed 1,222 Rose Bowl tickets for sale." They ranged "from $649 to $9,999 each -- a sharp jump from the face value prices of $150 and $185 for the tickets sold through MSU" (FREEP.com, 12/11).

A CARDINAL SIN? Do-Hyoung Park of Stanford student newspaper the STANFORD DAILY noted the school on Tuesday announced that "for the second year in a row, it had sold out its public allotment of tickets to the Rose Bowl Game." In addition, a "limited allotment of student tickets and 'student companion' tickets available to Stanford students with University IDs also sold out in less than two hours." However, "controversy arose when it was revealed by some Michigan State fans that they had taken advantage of a Stanford Athletics offer to claim tickets from Stanford's allotment as well." Stanford had previously announced that "up to four guaranteed tickets would be made available in advance to both season ticket holders and people who had made a deposit for 2014 season tickets before Rose Bowl ticket sales began." Some MSU fans revealed that they had "paid Stanford's season ticket deposit for access to guaranteed tickets in Stanford's allotment" (STANFORDDAILY.com 12/11). However, ESPN.com's Kyle Bonagura reported the perception among both fan bases that a "large chunk of Stanford's tickets were purchased by Michigan State fans is not accurate." Stanford Senior Assistant AD/Communications Kurt Svoboda said that the school has "begun issuing refunds for those it feels abused the system." He added that "less than 100 people who placed deposits would have their deposits returned" (ESPN.com, 12/11).

HIGH COTTON: Missouri's athletic department on Monday announced that the school's allotment of 13,500 Cotton Bowl tickets "sold out in less than 10 minutes after they went on sale to the general public." MU's original allotment "was 12,500 tickets, but the school got an extra 1,000 from Cotton Bowl officials late Sunday night." The game is "officially sold out, but tickets are available on the secondary market" (KANSASCITY.com, 12/9). Oklahoma State Senior Associate AD/Ticket Sales & Marketing Adam Haukap said that as of Tuesday afternoon "fewer than 1,500" of the school's allotted 12,500 Cotton Bowl tickets "were still available" (NEWSOK.com, 12/10).

THE GIFTS THAT KEEP ON GIVING: This week's issue of SportsBusiness Journal lists the gifts each bowl game gives to participating players. FS1’s Georgie Thompson said, “A lot of football fans watch bowl games from the comfort of a recliner. Now some players in those games are going to take home a recliner as a gift.” Thompson said the NCAA is allowed to give players of the bowl games “gifts worth up to $550” and packages this year include “things like recliners, luggage, and Sony PlayStation 4s.” Thompson: “You think they’d think of things that are really portable.” FS1’s Katie Nolan added, “You’d think the NCAA wouldn’t give them anything since that’s what the NCAA likes to do.” FS1’s Michael Kosta: “It is ironic that the NCAA is allowing these athletes to get this stuff, but I do like that they're getting a little something.” Nolan noted some of the more obscure gifts for several bowls, including the Hyundai Sun Bowl in which players will get “a Timely Watch Company watch, a fleece pullover and a Helen of Troy hair dryer.” Players in the Texas Bowl will get a "Samsung Galaxy tablet, a Fossil watch and a belt buckle. Because Texas, you know, a belt buckle." Nolan: "Or as the players probably call it, ‘This metal thing I got you, dad. Merry Christmas.’” She added players in the Sheraton Hawaii Bowl will receive Oakley sunglasses, a backpack and a "Hawaiian aloha shirt, which is the 'Katie Nolan’s Dad on Vacation' package” (“Crowd Goes Wild,” FS1, 12/10).
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