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SBD/December 11, 2013/People and Pop Culture
CSN Chicago's Jim Corno Remembered For Revolutionizing RSN Programming
Published December 11, 2013
A MAN OF THE PEOPLE: In Chicago, Lewis Lazare noted Corno was "one of the longest-tenured and most well-liked figures within Chicago's sports broadcasting business." He was a "master at matching on-air talent with content and then marketing the combination to the hilt" (BIZJOURNALS.com, 12/10). Bulls and White Sox Chair JERRY REINSDORF said that "nobody had more of an impact on the Chicago sports fan over the last 30 years more than Jim Corno." Reinsdorf added, "He truly changed sports on TV in Chicago." In Chicago, Ed Sherman notes when Corno "signed on to run Reinsdorf's new pay-TV venture, SportsVision, in 1984, it had 13,000 subscribers." CSN Chicago now "can be seen in nearly 5 million homes." Reinsdorf said, "He always wanted to make the telecast the best in can be. He wanted to get to HD early on, and it wasn't cheap. But even if you made less money in the short term, he felt it was important for the quality to be there. He always had the viewer's best interests at heart." Sherman writes what Corno did in Chicago, also with SportsChannel and FS Chicago, was "the template for regional sports networks throughout the country." Wirtz said that Corno's death "will leave quite a void at CSN and within the entire sports landscape of Chicago" (CHICAGO TRIBUNE, 12/11).