SBD/December 11, 2013/Facilities

Fenway Park Alcohol Sales Could Be Expanded In Venue, On Yawkey Way

Red Sox execs want to reduce lines with an increase in stands that sell beer
The Red Sox hope to "ramp up the availability of alcohol at games and other Fenway Park events," according to Donna Goodison of the BOSTON HERALD. The team wants to "hike the number of concession stands selling liquor and extend sales until the end of the seventh inning." That would include "adding liquor sales outside on Yawkey Way -- in addition to the already-offered beer and wine -- and expanding sales of all three to Fenway concerts and other events." The request comes less than three months after the Boston Redevelopment Authority signed a $7.3M deal that lets the team "shut down part of Yawkey Way for concessions during games and other city-approved events." Boston Finance Commission Exec Dir Matthew Cahill said, "Within a month, they’re finding a way of making more revenue from the deal. This is why the BRA should have crafted a better-worded document." Red Sox Corporate Communications Dir Zineb Curran said that the team wants the "same conveniences for all events at Fenway Park." She added, "One improvement we are pursuing is reducing concession lines with enhanced efficiency at existing points of sale in high-traffic areas around the park." Goodison notes the team is scheduled to appear before the Licensing Board today to "increase the number of concession stands selling liquor from five to eight" (BOSTON HERALD, 12/11).
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