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SBD/December 10, 2013/Marketing and Sponsorship
Mike Ditka's Line Of Wines Seeing Sales Boost After Brand Overhaul
Published December 10, 2013
DA MAN: In Illinois, Joe Aguilar writes Ditka "remains a Chicago icon" and "embraces what he calls an obligation to the fans, even if trips through airports can get interesting." He "understands his image is helped by his popular restaurant and that he remains on TV, doing analysis and commercials." Aguilar: "He's still Da Coach. Funny. Engaging. And embracing his blessed life." Ditka said, "I'm just having fun with it. Probably the best thing is when you stop taking yourself so (darn) serious. And I quit. I don't take myself so serious" (Illinois DAILY HERALD, 12/10).