Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup Shaq Outlines Endorsement Strategy On "Late Night" Reebok Unveils Shoe For Teenage Weightlifter Colts-Jets Gets 6.0 Overnight Rating For ESPN Anta, Klay Thompson Negotiating Contract Extension NFLPA Launches New Business Accelerator Butler Covers Brown In Visa, PapaJohns.com Spot Les Moonves Defends NFL Ratings
SBD/December 10, 2013/Marketing and Sponsorship
Mike Ditka's Line Of Wines Seeing Sales Boost After Brand Overhaul
Published December 10, 2013
DA MAN: In Illinois, Joe Aguilar writes Ditka "remains a Chicago icon" and "embraces what he calls an obligation to the fans, even if trips through airports can get interesting." He "understands his image is helped by his popular restaurant and that he remains on TV, doing analysis and commercials." Aguilar: "He's still Da Coach. Funny. Engaging. And embracing his blessed life." Ditka said, "I'm just having fun with it. Probably the best thing is when you stop taking yourself so (darn) serious. And I quit. I don't take myself so serious" (Illinois DAILY HERALD, 12/10).