Verizon, IndyCar Nearing 10-Year Title Deal Manziel Signs Multiyear Deal With Nike LeBron James Complains About Sleeved Jerseys Adidas Unveils Postseason Jerseys For 10 Schools Puma Uses Holy Day "Stunt" To Reveal Jersey Sponsors Release Paralympic-Themed Ads Stewart Dishes On New Mobil 1 Web Series Sequel To "Shaq Fu" Video Game In The Works Marketplace Roundup Nike's Parker Talks Innovation, Competition
Upcoming Conferences and Events
SBD/December 6, 2013/Marketing and Sponsorship
If The Shoe Fits: LeBron Frequently Opting For Last Year's Nike Model
Published December 6, 2013
ALL ABOUT THE MONEY? CNBC's Jane Wells on Thursday spoke with Lakers G Kobe Bryant about his new Kobe Elite 9 sneaker and his other endorsements. Wells asked about Bryant's endorsement of Turkish Airlines "which seems an odd fit" and said to Bryant, "Is it just the money?" Bryant: "Turkish Airlines wants to do some pretty innovative things in terms of how they provide service for their customers." Bryant said before signing with them, "We did our research and you really track well here in Turkey and it really makes sense in terms of how you grew up and the world kind of being a smaller place for you because you've traveled abroad and kind of have that influence" ("Street Signs," CNBC, 12/5).