Fashion Trends On Display At U.S. Open Marketplace Roundup New Gatorade Ad Promotes Serena's Slam Run Sponsors Lining Up For Wozniacki's Endorsement Jack Eichel Signs Exclusive Deal With Leaf ManU Signs Deal With HCL Technologies Lynch Promotes Skittles On Live-Shopping Channel Fox Rolls Out New CFB Spots Volvo To Title Sponsor Charleston WTA Event Ole Miss, Nike Extend Apparel Deal
SBD/December 6, 2013/Marketing and Sponsorship
If The Shoe Fits: LeBron Frequently Opting For Last Year's Nike Model
Published December 6, 2013
ALL ABOUT THE MONEY? CNBC's Jane Wells on Thursday spoke with Lakers G Kobe Bryant about his new Kobe Elite 9 sneaker and his other endorsements. Wells asked about Bryant's endorsement of Turkish Airlines "which seems an odd fit" and said to Bryant, "Is it just the money?" Bryant: "Turkish Airlines wants to do some pretty innovative things in terms of how they provide service for their customers." Bryant said before signing with them, "We did our research and you really track well here in Turkey and it really makes sense in terms of how you grew up and the world kind of being a smaller place for you because you've traveled abroad and kind of have that influence" ("Street Signs," CNBC, 12/5).