Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image Guaranteed Rate Sponsoring White Sox Event South Carolina-Under Armour Deal Worth $71.5M Marketplace Roundup
SBD/December 6, 2013/Marketing and Sponsorship
If The Shoe Fits: LeBron Frequently Opting For Last Year's Nike Model
Published December 6, 2013
ALL ABOUT THE MONEY? CNBC's Jane Wells on Thursday spoke with Lakers G Kobe Bryant about his new Kobe Elite 9 sneaker and his other endorsements. Wells asked about Bryant's endorsement of Turkish Airlines "which seems an odd fit" and said to Bryant, "Is it just the money?" Bryant: "Turkish Airlines wants to do some pretty innovative things in terms of how they provide service for their customers." Bryant said before signing with them, "We did our research and you really track well here in Turkey and it really makes sense in terms of how you grew up and the world kind of being a smaller place for you because you've traveled abroad and kind of have that influence" ("Street Signs," CNBC, 12/5).