Boston Marathon Sponsor Cautious In Marketing Grizzlies, Memphis Airport Reach Three-Year Deal NBA To Test For HGH In '15-16 Alvarez: Wisconsin Could Leave Adidas Adidas Apologizes For Obscene MSU Warmup NBA Sets New Attendance Record Cheaper, Casual Sneakers Gaining Popularity Nike Close To Taking Over NBA Apparel Rights NBA Launches Digital Fan Appreciation Campaign Tecate To Offer Up To $50 Off Mayweather PPV
Upcoming Conferences and Events
SBD/December 5, 2013/Marketing and Sponsorship
Bryant Unveils Latest Nike Sneaker Offering, While Wade Drops First With Li-Ning
Published December 5, 2013
PUTTING HIS BEST FOOT FORWARD: CNBC's Jane Wells notes the Kobe Elite 9 marks the "first time Nike is using its new Flyknit ... in a basketball shoe." The shoe, which was "on the drawing board long before" Bryant tore his Achilles in April, was "inspired by the boxing shoes Manny Pacquiao wears." Bryant said, ""That was also a big part of the challenge because Flyknit is a great running shoe but you're also moving in one plane. In basketball, you've got to change directions, jump and I'm big so you've got to factor in the weight and so forth, the stability issue. So that was a big challenge for us, but I felt like our team did a pretty good job" ("Squawk Box," CNBC, 12/5).