ISC Signs Multiyear Extension With Geico MetLife Ending Use Of Blimps At Sporting Events Utah Pleased With New Under Armour Perks Russell Wilson Founds Two Companies Marketplace Roundup Cheez-It Not Renewing Current NASCAR Deals Islanders' John Tavares Endorsing Vita Coco MillerCoors Brings Back '80s Madden Ad Tannehill Echoes Belichick On Microsoft Tablet Belichick Says He Is Done With Microsoft Tablets
SBD/December 5, 2013/Marketing and Sponsorship
Published December 5, 2013
LEAVE IT ON THE FLOOR: In Richmond, Tim Pearrell notes VCU yesterday announced a partnership with Lumber Liquidators "that could be worth" up to $1M for the school's proposed basketball practice facility. VCU AD Ed McLaughlin said that the five-year deal "includes cash and hardwood flooring for the privately funded facility." Pearrell notes the value of the deal "will depend on how much hardwood flooring is needed in the two-story, 50-60,000 square-foot building" (RICHMOND TIMES-DISPATCH, 12/5).
WALK THE PLANK: Burton Snowboards yesterday formally unveiled the U.S. Snowboarding team's uniforms for the Sochi Games. This will mark the third consecutive Winter Olympics in which Burton has partnered with the U.S. Ski & Snowboard Association to provide snowboarding gear. The company is supplying outerwear jackets, pants, hats, gloves, base layers and fleece. The design includes elements of American heritage such as patchwork quilts and the U.S. flag (Burton). The Wall Street Journal's Jason Gay said, "It’s growing on me. When I first saw it I thought this is something that Willie Nelson wears to breakfast. But over time, looking at it, it is an amazing sort of piece of Americana" ("Crowd Goes Wild," FS1, 12/4).