Jack Link's Gets Creative With Draft Exposure Adams, Davis Make Fashion Statements At Draft Nike, Under Armour, Adidas Not Interested In Lonzo Ball Nationwide Assessing Earnhardt Jr. Sponsorship Danica Continues Sponsorships With Non-Profits Municipal Credit Union Signs With NFL Jets James, Carter Recount Turning Down Reebok FedEx Signs Multiyear NFL Extension Woods' Endorsement Deals Suffer From Layoff NFL Players Inc. Moves Ride-Share Deal To Lyft
Upcoming Conferences and Events
May 31 - Jun 1
SBD/December 5, 2013/Marketing and Sponsorship
Published December 5, 2013
LEAVE IT ON THE FLOOR: In Richmond, Tim Pearrell notes VCU yesterday announced a partnership with Lumber Liquidators "that could be worth" up to $1M for the school's proposed basketball practice facility. VCU AD Ed McLaughlin said that the five-year deal "includes cash and hardwood flooring for the privately funded facility." Pearrell notes the value of the deal "will depend on how much hardwood flooring is needed in the two-story, 50-60,000 square-foot building" (RICHMOND TIMES-DISPATCH, 12/5).
WALK THE PLANK: Burton Snowboards yesterday formally unveiled the U.S. Snowboarding team's uniforms for the Sochi Games. This will mark the third consecutive Winter Olympics in which Burton has partnered with the U.S. Ski & Snowboard Association to provide snowboarding gear. The company is supplying outerwear jackets, pants, hats, gloves, base layers and fleece. The design includes elements of American heritage such as patchwork quilts and the U.S. flag (Burton). The Wall Street Journal's Jason Gay said, "It’s growing on me. When I first saw it I thought this is something that Willie Nelson wears to breakfast. But over time, looking at it, it is an amazing sort of piece of Americana" ("Crowd Goes Wild," FS1, 12/4).