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Marketing and Sponsorship

Marketplace Roundup

NASCAR driver/owner Tony Stewart yesterday said that ExxonMobil has "renewed its multiyear sponsorship" of both him and Stewart-Haas Racing. Stewart made the announcement while hosting the year-end edition of "Tony Stewart Live" on SiriusXM NASCAR Radio. The AP noted Mobil 1 "will be the primary sponsor on Stewart's Chevrolet for 11 races." Stewart "believes Mobil 1 was instrumental" in driver Danica Patrick's "historic pole-winning run for the Daytona 500," as well as Stewart and driver Ryan Newman qualifying in the top 10 (AP, 12/3).

JUST MOVE IT: In N.Y., Lois Weiss reports Nike is "ready to leave its 'Niketown' Midtown location" and is "exploring opportunities in the more luxurious parts of Fifth Avenue, where it is likely to move to H&M’s 40,756 square-foot digs at 640 Fifth." Nike's Midtown Manhattan lease is not up until May '17, "not including three five-year extensions," but the company is "nevertheless seeking to relocate out of its massive flagship location" (N.Y. POST, 12/4).

SCREEN PLAY: Kantar Media VP/Sports & Sponsorship Solutions Tracy Schoenadel said that Vizio's "combined media exposure for being the title sponsor" of the BCS National Championship Game "should skyrocket to well over" $200M. AD AGE noted Kantar "arrives at its media exposure figures by looking at ad value -- the cost a sponsor would pay to purchase the equivalent ad time on a telecast with the equivalent audience -- and media value -- 'calculated by determining the duration of the media exposure by all sources, e.g., field logo/signage, on-air graphics, verbal mentions'" (ADAGE.com, 12/3).

BOARD WALK: Quiksilver said that it sold its snowboard subsidiary, Mervin Manufacturing, for $58m and "plans to sell other non-core businesses as it refocuses its strategy on its top-selling brands." Quiksilver CEO Andy Mooney said that the "downsizing will enable the company to concentrate on its three core brands -- Quiksilver, Roxy and DC Shoes." Mooney added that Quiksilver "will use the proceeds from the Mervin sale to invest in its subsidiaries in Mexico and Brazil" and that the money also "will help the company improve its financial flexibility" (L.A. TIMES, 12/4).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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