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Rogers Expands Deal With Oilers To Include Naming Rights For New Edmonton Arena
Published December 4, 2013
CULTURE SHOCK: In Edmonton, David Staples writes, "The arena's new lame name has nothing to do with Edmonton." It has "no link to local culture, as it would if it had been called the Rogers Oil Dome, or with our rich hockey history, as it would if it had been called the Rogers Coliseum." Also, there is "already a Rogers Centre, the old Toronto Sky Dome, and a Rogers Arena, Vancouver’s downtown hockey rink." This new arena essentially is "just another Rogers outlet." It "could be anywhere." Staples: "Yes, Rogers is paying untold millions to Oilers owner Daryl Katz to call the building what it wants, but surely it would have been wise to pay some homage to Edmonton, especially given the city's crucial role in financing and constructing the building" (EDMONTON JOURNAL, 12/4).