Final Four Tix Prices Higher Than Usual NCAA Hockey Sells Out In Fargo Final Four Produces Near-Perfect Matchups NCAA South Regional Struggling To Sell Out Super Bowl 50 Logo To Be On All Fields Mayweather-Pacquiao Could Generate $400M Women's NCAA Tourney Attendance Down World Cup Doubleheader In Winnipeg Sold Out Portland's NCAA Tournament Attendance Low IndyCar, Group Working To Bring Race To Boston
Upcoming Conferences and Events
SBD/December 4, 2013/Events and Attractions
Motorsports Marketing Forum: Daytona Rising A Key Factor In Drawing More Fans
Published December 4, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
EASIER ENTRY: As part of the project, DIS also is reducing its number of fan entrances from 17 to five -- what Kennedy called “injectors.” She said condensing to five entrances will help with overall traffic flow, and that corporate sponsorship opportunities for the injectors will be “unparalleled.” Kennedy: “That’s going to bring fans closer and closer to their sponsors. There are going to be so many other opportunities to integrate that race-day experience.” She also said the renovation will result in “various levels of ticket pricing,” but that fans still will be able to get into the speedway for “under $100.” Kennedy: “I don’t know where you’re going to get a value like that. I’m really pleased to be able to offer that.”
For more from the Motorsports Marketing Forum, please see our On The Ground blog.