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Motorsports Marketing Forum: Daytona Rising A Key Factor In Drawing More Fans
Published December 4, 2013
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EASIER ENTRY: As part of the project, DIS also is reducing its number of fan entrances from 17 to five -- what Kennedy called “injectors.” She said condensing to five entrances will help with overall traffic flow, and that corporate sponsorship opportunities for the injectors will be “unparalleled.” Kennedy: “That’s going to bring fans closer and closer to their sponsors. There are going to be so many other opportunities to integrate that race-day experience.” She also said the renovation will result in “various levels of ticket pricing,” but that fans still will be able to get into the speedway for “under $100.” Kennedy: “I don’t know where you’re going to get a value like that. I’m really pleased to be able to offer that.”
For more from the Motorsports Marketing Forum, please see our On The Ground blog.