SBD/December 3, 2013/Marketing and Sponsorship

Rory McIlroy, Wayne Rooney Hit The Links To Highlight New Nike Soccer Ball In Latest Ad

A new Nike ad shows golfer Rory McIlroy and EPL club Manchester United F Wayne Rooney "taking each other on in a demonstration of their skills on the golf course," according to Jack de Menezes of the London INDEPENDENT. While the ad "starts off as a regular introduction" for McIlroy, he is "soon joined by a smiling Rooney on the tee." Rooney "unveils the new Nike Ordem Football as his ball of choice" and "wastes no time in swinging and swerving the ball along the golf course -- hitting the pin with his first attempt with a little help from a computer-based friend." Rooney on the 18th hole "cracks under the pressure ... as he hits an [errant] ball towards the clubhouse." Retired Brazilian F Ronaldo "breaks away from an interview to head the ball back onto the green and set Rooney up for an easy finish" (London INDEPENDENT, 12/3). In London, Matt Lawless notes the "entertaining head-to-head" between McIlroy and Rooney was "filmed in Cheshire earlier this year." McIlroy is a ManU fan and it is "understood that the pair ... exchanged tips on golf and football throughout the filming" (London DAILY MAIL, 12/3).
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