SBD/November 26, 2013/Media

ESPN Tops October ComScore Despite Falling Slightly From September Level

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ESPN's digital properties fell slightly in October from the comScore sports category reach record it set in September, but still held on to the top spot in monthly Media Metrix Multi-Platform traffic ratings. ESPN during the last month posted 67.7 million unique visitors, down 7% from its record-setting 72.7 million the prior month. But it extended its lead slightly over second-place Yahoo Sports-NBC Sports Network, which had 57.4 million unique visitors during the month. ESPN additionally grew its digital engagement during October, registering an average of 120.6 minutes per user during October, up sharply from the 100.3 minutes per user in September and 88.1 minutes per user in August. Its 8.2 billion minutes of total usage in October extended the category record it set last month, adding a nearly a billion additional minutes from its September total.  The entire sports category, by comparison, stayed essentially flat in consumption from September to October.

RANK
SITE
UNIQUES (000)
1)
ESPN
67,721
2)
Yahoo Sports-NBC Sports Network *
57,409
3)
FoxSports.com on MSN
43,071
4)
USA Today Sports Media Group **
40,576
5)
Bleacher Report-Turner Sports Network ***
36,473
6)
NFL Internet Group
34,590
7)
CBS Sports
32,139
8)
Sporting News Media/Perform Sports
31,409
9)
SB Nation
28,559
10)
MLB
21,670
11)
Sports Illustrated sites
16,691
12)
NHL Network
8,750
13)
NeuLion
8,695
14)
Stack Media
8,671
15)
Deadspin
8,089


* = Includes Rivals.com, The PostGame.com, and Rotoworld. ** = Includes 81 local Gannett newspaper sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports, BNQT Media Group, The Big Lead and For The Win. *** = Includes NBA.com, PGA.com, NCAA.com, and WNBA.com.
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