Visa, Other Sponsors Make Statements On FIFA Spieth Making Most Of AT&T Deal MLB Teams Participating In Delta SkyMiles Promo Louis Vuitton Extends For America's Cup Challenger Marketplace Roundup Will FIFA Sponsors React To Arrests? Women's World Cup Ads 70% Sold Bouchard's Early French Departure Hurts Sponsors Bulls' Jimmy Butler Sees Endorsement Opportunities Miller Genuine Draft, NBA Canada Strike Deal
Upcoming Conferences and Events
SBD/November 26, 2013/Marketing and Sponsorship
NASCAR Sets Guidelines For '14 Requiring Formal Approval Of All Race Title Sponsors
Published November 26, 2013
FISH STORY: NASCAR.com reported Bass Pro Shops "will continue its partnership" with Richard Childress Racing in '14 as primary sponsor on Ty Dillon's No. 3 Chevrolet Camaro in the NASCAR Nationwide Series. Bass Pro Shops/Tracker Boats "will be a primary sponsor for 11 races" on the car during Dillon's first full season in the series. Yuengling Light Lager was "previously announced as a primary sponsor for eight Nationwide races for Dillon" (NASCAR.com, 11/25).