Puma's Move To More Immersive Site Pays Off Subway Enhances Liverpool Deal With Sub Ads Lenovo's NFL Deal Leads To Brand Awareness Spike Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement
SBD/November 26, 2013/Marketing and Sponsorship
NASCAR Sets Guidelines For '14 Requiring Formal Approval Of All Race Title Sponsors
Published November 26, 2013
FISH STORY: NASCAR.com reported Bass Pro Shops "will continue its partnership" with Richard Childress Racing in '14 as primary sponsor on Ty Dillon's No. 3 Chevrolet Camaro in the NASCAR Nationwide Series. Bass Pro Shops/Tracker Boats "will be a primary sponsor for 11 races" on the car during Dillon's first full season in the series. Yuengling Light Lager was "previously announced as a primary sponsor for eight Nationwide races for Dillon" (NASCAR.com, 11/25).