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SBD/November 26, 2013/Marketing and Sponsorship
Adidas Grapples With Season-Ending Knee Injury To Derrick Rose
Published November 26, 2013
SEEING RED: In Chicago, Danny Ecker wrote if Rose's "absence for the remainder of the season has a similar effect on the value of Bulls tickets as it did last season, it will be a tough road ahead." SeatGeek.com data showed that the average Bulls ticket price on the secondary market "dropped 21 percent year over year last season to $96" when Rose was recovering from his knee ligament injury. Bulls Chair Jerry Reinsdorf said that if the Bulls knew Rose had "no chance of returning last season, they would have said so and avoided the mess of media speculation about his potential return in time for the playoffs." The team yesterday "nipped that in the bud by shelving him for the year." While that "may eliminate distracting questions about whether he'll be back, it also means many season-ticket holders can wave goodbye to big resale margins" (CHICAGOBUSINESS.com, 11/25).