Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Foot Locker's Hicks Says Company Sees Impact Of Nike's Strategic Price Increase

Foot Locker Chair & CEO Ken Hicks on Friday said that the company is "seeing the impact of a Nike policy to strategically increase its footwear prices," and pointed to an overall 30% price bump on Nike Basketball Air Foamposites to illustrate his point, according to Allan Brettman of the Portland OREGONIAN. He said that Foot Locker "worked with Nike to determine pricing." Hicks: "We talk to them about what we think appropriate price points are for shoes. We've seen Foamposites go from $200 and $220 to deuce and a quarter, all the way up to $260." Foot Locker COO Richard Johnson on Friday was asked "about Foot Locker's plans for a new store-within-a-store concept called 'Nike Fly Zone.'" He said that with one store open, two other stores also are "near opening." The first opened two weeks ago at Palisades Mall in West Nyack, N.Y. Johnson: "It's a transformational space in the Kids Foot Locker store that's really focused on Nike and Jordan basketball product. If you think about it as a junior version of a House of Hoops, I guess, is the best way to put it, both from a square footage and a product perspective" (Portland OREGONIAN, 11/23).

THE WORLD STAGE: The field for the '14 FIFA World Cup is now set, and the OREGONIAN's Brettman wrote the "edge at this early stage of the game goes to Nike," as it will have 10 teams wearing its kits at the competition. Adidas and Puma each have eight, and there are six teams wearing jerseys from other companies. Adidas "can claim the top four ranked teams in FIFA, with Spain, Germany, Argentina and Colombia" (Portland OREGONIAN, 11/23).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/11/25/Marketing-and-Sponsorship/Foot-Locker.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/11/25/Marketing-and-Sponsorship/Foot-Locker.aspx

CLOSE