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SBD/November 25, 2013/Marketing and Sponsorship
Foot Locker's Hicks Says Company Sees Impact Of Nike's Strategic Price Increase
Published November 25, 2013
THE WORLD STAGE: The field for the '14 FIFA World Cup is now set, and the OREGONIAN's Brettman wrote the "edge at this early stage of the game goes to Nike," as it will have 10 teams wearing its kits at the competition. Adidas and Puma each have eight, and there are six teams wearing jerseys from other companies. Adidas "can claim the top four ranked teams in FIFA, with Spain, Germany, Argentina and Colombia" (Portland OREGONIAN, 11/23).