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SBD/November 25, 2013/Franchises
Yankees Send Message With McCann Deal, As $189M Goal Seems Unrealistic
Published November 25, 2013
CHANGE THE BLUEPRINT? In Boston, Nick Cafardo wrote Cano's decision to change agents from Scott Boras to Jay Z "hasn't worked out so well." Cano will "make a good amount of money before all is said and done, and he’ll end up saying he got exactly what he wanted." But "not really." The $310M figure that was "thrown out there has done Cano a world of harm." This "whole notion of marketing Cano hasn't taken off." The Yankees "didn't buy it" and neither did the Mets." Cano is being marketed as "an entertainer as much as a ballplayer." Major league teams "want ballplayers, not another pretty face who does commercials" (BOSTON GLOBE, 11/24).