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SBD/November 25, 2013/Franchises
Bobcats To Bring Back Purple & Teal Color Scheme With Hornets Rebranding
Published November 25, 2013
ONLY LOGICAL: In Charlotte, Scott Fowler wrote the Hornets' primary colors "had to stay the same." The color scheme, designed by Alexander Julian, "was incredibly popular" and "regularly outsold the merchandise of every NBA team" except the Bulls. Fowler: "Evoking nostalgia makes a lot of sense for the soon-to-be Hornets, or else why would you go back to the original nickname in the first place?" (CHARLOTTEOBSERVER.com, 11/24). Also in Charlotte, Erik Spanberg reported the Bobcats this week will debut the new color scheme "with a painting the town series of billboards, online ads and other elements." Whitfield said that the team's rebranding process has been "a collaboration between the NBA" and senior Bobcats execs. Spanberg noted changes "still to come" for the team include a revamped website, new dance team and kids' clubs, and "a new look for the team's home court." Whitfield said that the team and the league "remain in talks about when the new Hornets logo will be unveiled and when souvenir sales can begin." He added that sales at the Bobcats' official team store have "doubled between last year and 2013" (BIZJOURNALS.com, 11/24).
REWRITING HISTORY? The CHARLOTTE OBSERVER's Bonnell asked, "Who will ultimately own the Hornets' history?" Bonnell: "Think for a minute: Alonzo Mourning -- a viable Hall-of-Famer -- never played for the current NBA franchise in Charlotte. He also never played for the team now called the New Orleans Pelicans. So what was he?" This is a "real issue being discussed at high levels of the NBA." The Bobcats are "receptive to accepting" the Hornets' history. But no matter how the issue is handled, it will "come across as wrong to someone" (CHARLOTTEOBSERVER.com, 11/24).