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SBD/November 21, 2013/Marketing and Sponsorship
Olympic Names & Faces: Injury Not Likely To Affect Vonn's Marketability
Published November 21, 2013
PUT YOUR BEST FACE FORWARD: Gillette Canada yesterday announced a partnership with Islanders C John Tavares in support of Hockey Canada stars as they prep for Sochi. Gillette will bring to life Tavares' "game face" in an Olympic campaign that includes print, TV and digital elements. The campaign will debut in early December. Tavares also is among 12 Canadian Olympic and Paralympic hopefuls that Procter & Gamble, in cooperation with the Canadian Olympic Committee, is sponsoring (Gillette).
AN UPHILL BATTLE: The CALGARY HERALD noted Canadian bobsled hopefuls Jesse Lumsden and Justin Kripps have "taken to YouTube in a Sochi Olympic fundraising campaign." The pair appear in "a series of short comedic skits under the title 'We Push Stuff,'" where they "attempt to land jobs in various aspects of society using their bobsleigh skills." Lumsden said, "If I was going to launch a fundraising campaign, I wanted to do it right, and prove to potential partners that I'm willing to put myself out there, be different, be creative, and get people's attention -- all in a very positive way" (CALGARYHERALD.com, 11/20).