SBD/November 21, 2013/Marketing and Sponsorship

Taco Bell Backtracks, Retains Popular Free Taco Promotion For Michigan State Hoops

Taco Bell yesterday announced that it was "retaining the giveaway" in which it distributes free tacos to Michigan State basketball fans "with a ticket stub from games in which the Spartans scored at least 70 points," according to the AP. The giveaway will apply at "10 locations near the campus." MSU Associate AD Paul Schager on Tuesday had said that a sponsorship agreement with the QSR "ran out and the fast food chain didn't renew" (AP, 11/20). Schager said the promotion had been "a fan-favorite and something very positive and very popular." He added that it "had been in place" since '04, and that it was a "good partnership for both parties, but Taco Bell's corporate officials made the call to end the deal." Schager: "The store managers in the area were very supportive of it because it drew good business for them, but it was a corporate decision." In Michigan, Brandon Howell noted traditionally, when MSU "surpassed the 70-point total, Breslin Center public address announcer Terry Braverman would inform the thousands in attendance, 'You have tacos!'" The arena's scoreboard and video panel ring in recent years also would "display those same words" (MLIVE.com, 11/20).

HOT SHOT: In Orlando, Roger Simmons noted the Magic yesterday announced their new "Chick-fil-A Hot Shot Promotion." Under the program, whenever the Magic "hit five or more 3-pointers during a home game, fans in attendance earn a free spicy chicken sandwich from local Chick-fil-A restaurants" (ORLANDOSENTINEL.com, 11/20).
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