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SBD/November 21, 2013/Marketing and Sponsorship
Padres' Use Of Camouflage Jerseys Launched Influential Uniform Trend
Published November 21, 2013
IN SHORT ORDER: Sports apparel manufacturer Crons President & CEO Pat Cavanaugh said of short-sleeve NBA jerseys, “This is something, with the third jersey and all these alternative jerseys, the players like because from a fashion perspective, it’s something different.” NBA VP/Apparel, Sporting Goods & Basketball Partnerships Christopher Arena said that the league will “evaluate how the jerseys function before expanding their use.” He said that retail sales “will not factor much into the NBA's plan.” However, SportsOneSource analyst Matt Powell said that if the jerseys “sell well enough, they could become the norm” (PITTSBURGH POST-GAZETTE, 11/21).