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SBD/November 21, 2013/Marketing and Sponsorship
Firestone To Title Sponsor St. Petersburg IndyCar Race Following Honda Departure
Published November 21, 2013
ROCK CITY: Chevrolet Detroit Belle Isle Grand Prix organizers yesterday said that the IndyCar event has "teamed with Kid Rock's Made In Detroit to be the official merchandise provider." In Detroit, George Sipple reports Grand Prix Made In Detroit T-shirts and hats will "go on sale later this year." The first 250 fans to order race tickets "will receive a free shirt" (DETROIT FREE PRESS, 11/21).