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SBD/November 20, 2013/Marketing and Sponsorship
Alternate Uniforms Are All The Rage For College, Pro Teams, Stoking Merchandise Sales
Published November 20, 2013
COLOR CHARTING: In Cleveland, Ari Wasserman reported Ohio State Univ. "will wear an all-white version of the alternate uniforms it has worn twice this year for its game at Michigan on Nov. 30" (CLEVELAND.com, 11/18). In Detroit, Angelique Chengelis noted it will be the fourth time in the Michigan-Ohio State game that Ohio State has "gone with an alternate uniform." Michigan "will not" wear an alternate uniform for the game (DETROITNEWS.com, 11/19). Meanwhile, the KNOXVILLE NEWS-SENTINEL reports the Univ. of Tennessee will "wear the 'Smokey gray' uniforms" for the team's final '13 home game against Vanderbilt on Saturday "to honor the wishes of the seniors" (KNOXNEWS.com, 11/20).