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Marketing and Sponsorship

Marketplace Roundup

In Boston, Erin Ailworth writes Clean Harbors, nearly a year after acquiring oil recycling firm Safety-Kleen Systems, is trying "to build on that foothold to promote its own brand among NASCAR’S racing franchises and corporate sponsors who might need its other environmental services." Safety-Kleen's services are "used at over 65 race tracks in North America." The firm "recycles more than 200,000 gallons of oil used during 200-plus NASCAR-sanctioned races each year." It will "continue to operate under the Safety-Kleen name at NASCAR but will be promoted as a unit of Clean Harbors, with the aim of raising" the company’s profile "among corporations that sponsor race cars" (BOSTON GLOBE, 11/19).

NORTH OF THE BORDER: Mondelēz Canada, whose family of brands includes Cadbury, Dentyne, Oreo and Ritz, yesterday announced a four-year partnership as an official supporter of the Canadian Olympic Committee. The partnership will be launched in January with the company's new Pride & Joy campaign, which celebrates the national pride Canada has for its athletes (Mondelēz Canada).

SERVE'S UP: Delta has become the official airline of Japanese tennis player Kei Nishikori and will support his U.S. domestic, transatlantic and transpacific air travel. The two-year deal makes Nishikori the first Japanese pro tennis player sponsored by Delta. Nishikori will display Delta’s logo on his official website, Facebook and Twitter accounts and will participate in customer events and interviews with Delta’s Japanese in-flight magazine Sky (IMG).

BLACK ICE: ESPN CHICAGO's Scott Powers noted the Blackhawks yesterday announced that they will "sell limited-edition vials of melted ice" from their '13 Stanley Cup season, with proceeds "going to charity." Each vial of melted ice from the United Center "will cost $99, and will include an etched number of 1 through 2,013 and a certificate of authenticity." The vials "are available on the Blackhawks' website" (ESPNCHICAGO.com, 11/18).

CHILD STAR: The WALL STREET JOURNAL's Sara Germano wrote on her Twitter account, "Mary Cain is now committed to Nike before most kids in her class have even finished applying to college let alone know where they're going." (TWITTER.com, 11/18). Cain, a 17-year-old middle-distance runner from N.Y., turned pro last week (THE DAILY).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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