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SBD/November 18, 2013/Media
Turner, CBS To Produce Three Different Telecasts Of Men's Basketball Final Four In '14
Published November 18, 2013
FINANCIAL FOUR: In Ft. Worth, Susan Schrock cites Arlington, Texas, city officials as saying that the '14 NCAA men's Final Four and its related events "will have brought in" an estimated $276M to the Texas economy. A local economic impact report showed that estimates have "each of the three games drawing 85,739 fans to AT&T Stadium, exceeding attendance of 73,350 to 74,326 per game at last year’s Final Four at the Georgia Dome." Final Four attendance has exceeded 73,000 four times and 75,000 twice in recent years. The local organizing committee has "blocked more than 40,000 rooms for the universities and other groups at 25 north Texas hotels," but with "only one convention-class, full-service hotel in the entertainment district, only a few visitors are expected to stay in Arlington." The study showed that most are "expected to stay in Dallas hotels, which can fetch $265 a night compared with Arlington’s $200 a night." ESPN "will broadcast the games from Sundance Square in downtown Fort Worth, which is expected to draw thousands of fans and residents" (FT. WORTH STAR-TELEGRAM, 11/17).