SBD/November 15, 2013/Media

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  • FS1 Earns Most-Watched Week Since Inception Thanks To Oklahoma-Baylor

    Oklahoma-Baylor proved to be a boon to FS1's ratings last week

    FS1 last week posted its most-watched week both in primetime and total day since its August inception, buoyed by a record-setting audience for Oklahoma-Baylor football, plus UFC and NASCAR events. The channel averaged 630,000 viewers in primetime and 157,000 viewers total day last week, surpassing the previous high between Aug. 26-Sept. 1 (384,000 prime; 153,000 total day). Oklahoma-Baylor last Thursday now is FS1's most-watched telecast ever with 2.1 million viewers, surpassing every college football game on sister net FX in '12. The previous most-watched program on FS1 was "UFC Fight Night" on Aug. 17 with 1.8 million viewers. "Fox Sports Live" recorded its best weeknight viewership ever for the first and second hours, averaging 161,000 and 85,000 viewers, respectively. Last Thursday's edition of "Fox Sports Live," which followed Oklahoma-Baylor was the most-watched weeknight episode of the show to date with 341,000 viewers (Fox Sports). In Oklahoma City, Mel Bracht reported the Oklahoma-Baylor game "topped the week with a 20.6 local rating" on FS1, the "highest in-state rating for the new channel." Meanwhile, the Kansas-Oklahoma State telecast Saturday afternoon, also on FS1, got a 9.3 local rating (NEWSOK.com, 11/12). In California, Michael Lev writes FS1 "has a long way to go," but its higher ratings last week are an "encouraging sign" (ORANGE COUNTY REGISTER, 11/15).

    BLOOMIN' ONIONS: On Long Island, Neil Best writes FS1 "had the sense to name Bill Raftery its lead analyst" in college basketball, "providing instant credibility and a bridge to the past." It was "nice for Raftery, too." When Fox bought rights to the Big East, it "quickly moved to sign Raftery, pairing him with Gus Johnson as its top team." They debuted together last Friday for Boston College vs. Providence, one of 35 to 40 games Raftery will work for Fox. Given Fox' "self-appointed mandate as home of sports TV 'fun,' the playful, catchphrase-spouting Raftery, who is 70 but does not act his age, is a nice fit." He also will "continue to work for CBS, including the NCAA Tournament, a perk he said made his decision to go to Fox easier." Raftery added that Fox' "commitment to the Big East reminds him of its early days on ESPN, where the league played a key role in the evolution of a new media entity." He said, "The nice thing for everybody is that it's the only college conference they have total rights to. Fox has input into what games they want on, and the league starts with financing" (NEWSDAY, 11/15).

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  • Derek Jeter Creates Publishing Imprint, Expects To Release First Book In '14

    Jeter Publishing has been quietly in the works for most of the last year

    Yankees SS Derek Jeter on Thursday announced that he "would start a publishing imprint, Jeter Publishing, a partnership with Simon & Schuster," according to Julie Bosman of the N.Y. TIMES. Jeter portrayed the move as "a way to explore a project that combines his interests in business and in books, film and TV." He said, "This sort of sets the blueprint for postcareer." The publishing imprint will include "nonfiction books for adults, like biographies and titles on business and lifestyle; children’s picture books; middle-grade fiction; and books for children who are learning to read." Jeter suggested that the book enterprise "might lead to other ways of presenting content, like films or television." Jeter Publishing’s first books are "expected to be released in 2014." Jeter Publishing has been "quietly in the works for most of the last year." Jeter's agency, Excel Sports Management, talked to "several publishers about the possibility of an imprint." Jeter: "I’ve always had an interest in business, and my interest in business has really expanded over the years. And I have an interest in content. So this gives me the opportunity to really combine the two." Jeter Publishing will work with Wicked Cow Entertainment, a firm that "manages strategy for sports and entertainment brands and will be looking for 'brand extensions' for books." Simon & Schuster Children's Publishing Exec VP & President Jon Anderson said one of the first books planned is a "Derek Jeter guide to baseball" for young readers. The plan includes "updating the book each year." Jeter said that he "intended to be deeply involved in the details of every book" (N.Y. TIMES, 11/15). Jeter said, "I understand how important content is this day and age. You get an opportunity to share people's stories -- it doesn't necessarily have to be baseball -- that I find interesting" (N.Y. DAILY NEWS, 11/15).

    SMELL GOOD, PLAY GOOD: In N.Y., Rheana Murray notes Jeter on Thursday "launched his latest fragrance," called Derek Jeter Driven Rush. It is an "appropriate follow-up to his earlier scent, simply Driven." Avon, which launched the collection, said that both are "odes to the athlete's drive, charisma and passion" (NYDAILYNEWS.com, 11/15).

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  • Final Ratings: ESPN Sees Audience Decline For Fall Slate Of "30 For 30" Films

    ESPN’s fall slate of “30 for 30” documentaries saw a significant audience drop compared to the package of films that aired during the same period last year. The net averaged 997,000 viewers for its six docs this fall, which aired each Tuesday from Oct. 1 through Nov. 5. That average is down 35% from the five films last fall, which averaged 1.53 million viewers. The top “30 for 30” audience this fall was 1.34 million viewers for the premiere of “No Mas” -- a retrospective about the second Sugar Ray Leonard-Roberto Duran bout. The lowest draw this fall was 699,000 viewers for “Free Spirits,” which looked at the former ABA Spirits of St. Louis. Meanwhile, ESPN on Thursday announced that “Youngstown Boys,” a film about the career paths of former Ohio State coach Jim Tressel and RB Maurice Clarett, will air following the Heisman Trophy ceremony on Dec. 14. The net last year aired a doc on Bo Jackson following the event.

    VIEWERSHIP FOR ESPN "30 FOR 30" FILMS AIRING IN THE FALL (PREMIERES)
    DATE
    FILM
    VIEWERS (000)
    10/1/13
    "Hawaiian: The Legend of Eddie Aikau"
    771
    10/8/13
    "Free Spirits"
    699
    10/15/13
    "No Mas"
    1,343
    10/22/13
    "Big Shot"
    1,078
    10/29/13
    "This Is What They Want"
    866
    11/5/13
    "Bernie & Ernie"
    1,125
    10/2/12
    "Broke"
    2,528
    10/9/12
    "9.79*"
    1,313
    10/16/12
    "There's No Place Like Home"
    1,007
    10/23/12
    "Benji"
    1,488
    10/30/12
    "Ghosts of Ole Miss"
    1,023
         

    The charts below list final ratings from recent sports telecasts.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    VIEWERS (000)
    "NFL on CBS": Broncos-Chargers (91%)
    11/10
    CBS
    4:47-7:33pm
    14.3
    24,069
    "Sunday Night Football": Cowboys-Saints
    11/10
    NBC
    8:31-11:34pm
    12.3
    21,090
    "NFL on Fox": (single)
    11/10
    Fox
    1:00-4:05pm
    12.2
    20,300
    "NFL on CBS": (regional)
    11/10
    CBS
    1:03-4:21pm
    8.0
    12,679
    College Football: LSU-Alabama
    11/9
    CBS
    8:00-11:38pm
    6.9
    11,903
    "Football Night In America"
    11/10
    NBC
    7:30-8:15pm
    5.0
    8,512
    "Fox NFL Sunday"
    11/10
    Fox
    12:00-1:00pm
    3.1
    4,800
    College Football: Nebraska-Michigan
    11/9
    ABC
    3:30-6:47pm
    3.1
    4,762
    College Football: Mississippi State-Texas A&M
    11/9
    CBS
    3:30-7:36pm
    2.9
    4,531
    "The NFL Today"
    11/10
    CBS
    12:00-1:00pm
    2.1
    3,101
    College Football: Notre Dame-Pitt
    11/9
    ABC
    8:07-11:52pm
    2.0
    3,034
    College Football: Texas-West Virginia
    11/9
    Fox
    7:06-11:14pm
    1.5
    2,647
    College Football: (regional)
    11/9
    ABC
    12:01-3:30pm
    1.8
    2,601
    "College Football Today"
    11/9
    CBS
    3:00-3:30pm
    0.7
    1,061
    College Football: USC-Cal
    11/9
    Fox
    3:00-6:30pm
    0.7
    1,000
    Women's soccer friendly: U.S.-Brazil
    11/10
    NBC
    3:30-6:00pm
    0.6
    955
    Liga MX: Club America-Toluca
    11/9
    Univ.
    5:55-8:00pm
    0.5
    944
    ISU Grand Prix of Figure Skating: Japan
    11/10
    NBC
    1:30-3:30pm
    0.5
    793
    EPL: Norwich City-West Ham
    11/9
    NBC
    12:30-2:30pm
    0.5
    717
    Red Bull Signature Series: Dreamline
    11/9
    NBC
    5:00-6:00pm
    0.4
    668
    MLS Eastern Conference Final: Dynamo-Sporting KC: Leg 1
    11/9
    NBC
    2:30-5:00pm
    0.4
    634
    "College Football Special"
    11/9
    CBS
    2:30-3:00pm
    0.4
    599
    Lucas Oil Off Road Racing
    11/9
    CBS
    1:30-2:30pm
    0.4
    559
    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    VIEWERS (000)
    "Monday Night Football": Bears-Packers
    11/4
    ESPN
    8:28-11:42pm
    10.1
    16,102
    "Thursday Night Football": Redskins-Vikings
    11/7
    NFLN
    8:30-11:31pm
    4.0
    6,473
    College Football: Oregon-Stanford
    11/7
    ESPN
    8:58pm-12:07am
    3.6
    5,732
    NASCAR Sprint Cup Series: Phoenix
    11/10
    ESPN
    3:00-6:30pm
    2.7
    4,271
    "Monday Night Countdown"
    11/4
    ESPN
    6:30-8:28pm
    2.3
    3,308
    College Football: Auburn-Tennessee
    11/9
    ESPN
    12:00-3:08pm
    1.8
    2,766
    "Thursday Night Football Pre-Kick"
    11/7
    NFLN
    8:00-8:30pm
    1.6
    2,622
    NBA: Clippers-Heat
    11/7
    TNT
    7:16-9:55pm
    1.5
    2,404
    NBA: Lakers-Rockets
    11/7
    TNT
    9:55pm-12:39am
    1.5
    2,322
    College Football: BYU-Wisconsin
    11/9
    ESPN
    3:30-6:49pm
    1.3
    2,182

     

     

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  • Media Notes

    In St. Louis, Dan Caesar notes the Rams radio broadcasts are in their fifth season on WXOS-FM, but with the contract "set to expire after this season there is at least one known other suitor." WXOS "wants to keep the broadcasts" but KTRS-AM also is "interested in the rights." KMOX-AM also "could be a factor, though the station already has Cardinals and Blues broadcasts and adding the Rams would cause some logistical problems for the CBS Radio affiliate." But times have "changed from when stations routinely paid teams big rights fees; a lot more sharing of expenses or financial risk in one form or another is more common now" (ST. LOUIS POST-DISPATCH, 11/15).

    ONE OF A KIND: In Buffalo, Alan Pergament notes WGRZ-NBC on Wednesday was "the only network affiliate to carry the lengthy" Sabres news conference live announcing the firings of GM Darcy Regier and coach Ron Rolston and the hiring of President of Hockey Operations Pat LaFontaine and interim coach Ted Nolan. Time Warner Cable's YNN "also carried it live." WGRZ "deserves some congratulations for ignoring the bottom line to air the event on TV at some cost." It was "legitimately 'Breaking News'" (BUFFALO NEWS, 11/15).

    GET WELL SOON: The Trail Blazers said that radio play-by-play announcer Brian Wheeler "will miss the team's upcoming four-game trip to Boston, Toronto, Brooklyn and Milwaukee because of illness." It will mark Wheeler's "first absence in his 16-year career with the Blazers" (OREGONLIVE.com, 11/14). Meanwhile, in Milwaukee, Bob Wolfley noted Marquette Univ. men's basketball radio announcer Steve True on Wednesday was "struck by a car that blew through a red light and plowed into the side of True's car." True on Thursday morning was "said to be up and alert and in good spirits" (MILWAUKEE JOURNAL SENTINEL, 11/14).

    BACK ON THE AIRWAVES: In Boston, Gayle Fee noted former WEEI-FM host Glenn Ordway has "taken a gig on Sirius XM Radio where he will host Saturday and Sunday mornings on the Mad Dog Sports Radio channel" (BOSTONHERALD.com, 11/14).

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