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SBD/November 15, 2013/Marketing and Sponsorship
Published November 15, 2013
SWOOPING IN: In Philadelphia, John George reported the Eagles have "teamed up with Marvel Custom Solutions to create a custom and exclusive comic featuring Swoop, the football team’s mascot." The comic, "penciled by Canadian comic book artist Tom Grummett, tells the tale of Swoop’s origin and illustrates Swoop’s role" with the Eagles, fans and community. The Eagles are "releasing the comic frame by frame through the team’s social networks" (BIZJOURNALS.com, 11/14).
NOTES: The AHL St. John's IceCaps and the league on Wednesday announced that Assante Wealth Management has been named title partner of the '14 AHL All-Star Classic. Assante along with Baker Hughes in '02 served as title partner for the first All-Star Classic held in St. John's (AHL)....The NBA and Samsung announced a deal that makes the company the presenting partner of the NBA Global Games Mexico City '13. The Dec. 4 contest features the T'Wolves and Spurs at Mexico City Arena (NBA).