SBD/November 15, 2013/Marketing and Sponsorship

Marketplace Roundup

Strips of the comic are being released frame by frame through social media
In Portland, Allan Brettman noted adidas Dir of Soccer Antonio Zea and adidas America Soccer Dir Ernesto Bruce on Thursday "introduced uniforms and four existing shoes that have been retooled and improved in anticipation" of the '14 FIFA World Cup. The event "served primarily as a showcase for products." Bruce "displayed jerseys for four of the company's most important federations, including world champion Spain, Germany, Argentina and Mexico." He said that the jersey for the Mexico national team, which "sold 33 million units for the last World Cup, is expected to again be the top-seller." The company is "relieved after Mexico's 5-1 victory Wednesday over New Zealand, likely assuring the team will find a place in the 32-team World Cup field" (Portland OREGONIAN, 11/15).

SWOOPING IN: In Philadelphia, John George reported the Eagles have "teamed up with Marvel Custom Solutions to create a custom and exclusive comic featuring Swoop, the football team’s mascot." The comic, "penciled by Canadian comic book artist Tom Grummett, tells the tale of Swoop’s origin and illustrates Swoop’s role" with the Eagles, fans and community. The Eagles are "releasing the comic frame by frame through the team’s social networks" (, 11/14).

NOTES: The AHL St. John's IceCaps and the league on Wednesday announced that Assante Wealth Management has been named title partner of the '14 AHL All-Star Classic. Assante along with Baker Hughes in '02 served as title partner for the first All-Star Classic held in St. John's (AHL)....The NBA and Samsung announced a deal that makes the company the presenting partner of the NBA Global Games Mexico City '13. The Dec. 4 contest features the T'Wolves and Spurs at Mexico City Arena (NBA).
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