SBD/November 15, 2013/Marketing and Sponsorship

Converse Brand Taps Portland-Based Nemo Design As Its North American Retail Agency

Converse this week named Nemo Design, Portland, its "North American agency of record for retail," according to Allan Brettman of the Portland OREGONIAN. Converse had "previously handled the retail responsibilities in-house." Anomaly, N.Y., "remains the Converse advertising agency of record, a role it has held" since '07. Nemo will "help present the retail face for the remastered Converse CONS lifestyle sneaker collection." The collection of three sneakers will "be available starting Friday" at Foot Locker, Footaction and Champs stores as well as online (OREGONLIVE.com, 11/14). AD AGE's Meredith Derby Berg notes as part of the launch, Nemo and Cons "kicked off marketing efforts at the flapship Foot Locker stores" in N.Y. and S.F. Those feature "10-foot interactive window installations broadcasting real-time 'street style' photos taken by a Cons truck of random people wearing Converse in and around the cities." The new Cons campaign also will feature "ambient, print, digital, mobile and social media, and a digital mix tape" (ADAGE.com, 11/15).
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