SBD/November 15, 2013/Marketing and Sponsorship

Chevron Planning To Activate Heavily Around Saturday's Stanford-USC Game In L.A.

USC sponsor Chevron will be activating heavily at the L.A. Memorial Coliseum Saturday before and during the school's game against No. 4 Stanford. Chevron, which has a long-term partnership with USC Sports Properties, the marketing arm run by Fox Sports, will unveil its STEM Zone exhibit for the first time at a college football game. STEM (an abbreviation for science, technology, engineering and math) Zones have been a critical component of Chevron’s activation at golf's U.S. Open, where it is a USGA corporate partner. It also launched a “Science of Baseball” exhibit this past season at A’s games. Admission to the STEM Zone, located in the fan fest area outside the Coliseum, is free to the public. ESPN’s "College GameDay" will be broadcasting on-site Saturday, which is expected to swell the pregame crowd.
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