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SMT Conference: Digital Entrepreneurs Prep For Future As Best As Possible
Published November 14, 2013
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NEED TO STAY FLEXIBLE: However, Peter Vlastelica, Senior VP/Digital at Fox Sports, which acquired his company, Yardbarker, said, "Be flexible with it.” Vlastelica: "I thought a year or two into the deal I’d be intellectually absorbed with something else. That had nothing to do with Fox. It had to do with this bias against big companies in general. But ... you could argue Fox Sports is the most successful startup of the past years. There’s a culture there I didn’t expect. ... It doesn’t feel like I’ve sold out and gone to work for the man.” Russo said that acquisitions are done in unique moments when other companies are looking to buy an asset. He added, “Your chance to get to the finish line are a lot greater if you don’t give yourself two months to make it happen (because you need funding).”
ON TRENDS AND OPPORTUNITIES THEY SEE: Vlastelica: “I’m interested in enabling technology. Personalization is something we still all collectively have a long way to go in. Team Stream (an app from Bleacher Report) is a great personalized product ... but when you start to layer on other types of personalization ... there are different types of Lakers fans. There are Lakers fans who grow up in L.A. There are Lakers fans that didn’t. There are Lakers fans who remember Magic. There are Lakers fans who don’t.” Terry: “At the rate that mobile is ascending, there’s some help you can get from tablet and how it’s viewed, but I see mobile being two-thirds of usage very soon. We have to navigate that or slow it down.” Russo: “More tablets were sold in the last year than laptops or desktops. We’re just beginning that trend.”
Check our On The Ground blog for continual updates from the conference, including a podcast recapping the highlights from Day 1 of the event.