The Bears today unveil their new app from L.A.-based digital entertainment network DeskSite that "delivers behind-the-scenes" footage of the team "plus hypertargeted audiences for advertisers," according to Matt Lindner of CHICAGOGRID.com. Fans will be "able to access exclusive HD video through ChicagoBears.com by downloading the free DeskSite app to their computer." DeskSite Founder, Chair & CEO Richard Gillam said that the app "won’t replace the experience of watching a Bears game but will supplement it." DeskSite "doesn’t pay the Bears a licensing fee but rather operates under a revenue sharing agreement, though the company wouldn’t say what the split is." The company is "responsible for sourcing and closing deals with advertisers; the team promotes the app through its various channels and generates exclusive content for it." Ten NFL teams currently offer a version of the app, and Gillam said that the Bears' is "aimed more at Bears fans who have moved out of the radio and TV coverage area." He added that the platform enables advertisers to "reach a specific audience subset rather than taking a spray and pray approach with their ad buy" (CHICAGOGRID.com, 11/13).
