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SBD/November 13, 2013/Franchises
MLB Teams Use Bobblehead Dolls As Promo Giveaway Far More Often Than Other Items
Published November 13, 2013
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HELPING TICKET SALES: Giants Dir of Special Events Valerie McGuire said the team tends to put bobbleheads and giveaways "on weekends for a number of reasons: ticket demand is higher on weekends, more kids attend on weekends and many times the sponsor preference is an item on the weekends." McGuire: "We do over 32 'special ticket' games, which often times includes a promotional item in addition to the gate discount. Those are mainly during the week which helps drive tickets sales anywhere from 1,000 to 5,000 tickets and also helps keep our sellout streak alive."