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SBD/November 13, 2013/Events and Attractions
SMT Conference: Twitter COO Rowghani Views IPO As Means To Improve Itself
Published November 13, 2013
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-- On what Twitter can do better: "We can make Twitter easier. It's amazing to me that the hashtag is essentially a mainstream notion. The hashtag was invented by a Twitter user to help make sense of it all. Now you can't watch Sportscenter without the anchor saying the word 'hashtag' multiple times. It's like w-w-w 20 years ago. Having said that, there's a jargon and syntax that makes Twitter difficult and too inaccessible for a mainstream audience. We want to make that easier."
-- On one of Twitter's new developments: "We announced a set of rules to allow any publisher to pick the best tweets of any given subject, from the best cat jokes on Twitter to the best content about the typhoon in the Philippines -- from something mundane and trivial to something very important. You can put the best content in a custom timeline and put that timeline anywhere you want -- on a website, on a mobile app, wherever. One of the challenges of Twitter is that it's just a torrent of content. This is a more curated, more organized experience. Twitter doesn't want to be in the business of curating content. Our role is not an editorial one. We want to create tools that help people curate their content."
-- On why Twitter stands out in social media: "The space has gotten very competitive, and I'm sure it will continue to. We are the only platform that's the combination of being live, public, conversational and publicly distributed. No one else has those four things. You have to make that differentiation valuable to your consumers."
Check our On The Ground blog for continual updates from the conference.