SBD/November 12, 2013/Franchises

Cubs Unveil Plans For Wrigley Field's Year-Long 100th Birthday Celebration

A commemorative 100 years logo will appear outside of Wrigley Field
The Cubs yesterday released details of their plans to celebrate Wrigley Field turning 100 in '14 by "hosting the 'Party of the Century' all year long, featuring throwback uniforms, specialty food, bobbleheads, special guests and more," according to Carrie Muskat of MLB.com. The ballpark officially turns 100 on April 23. The Cubs beginning with the Cubs Convention in January, extending to Spring Training and continuing throughout each regular-season home game "will pay tribute to the 100 great moments" in the ballpark's history. The team after opening week will feature "different elements from each decade" during 10 home stands. The Cubs have partnered with Majestic to "recreate throwback uniforms from significant events at Wrigley Field during each decade of the ballpark's history." The first is "a copy of the 1914 Chicago Federals uniform, which will be worn on the 100th birthday game" against the D-Backs. The remaining uniforms "will be worn on a 'Throwback Sunday' game for the corresponding decade." The Cubs for '14 also will wear an alternate road jersey that "pays homage to the road jersey worn in the 1920s." The first 10,000 fans at Wrigley during each decade-themed Friday home game "will receive a bobblehead honoring key individuals or events from that decade." Food and beverage offerings from that homestand's specified decade "will be featured at Wrigley for the respective homestands, and packaged in collectable cups and helmets." A commemorative 100 years logo "will be featured throughout the exterior of the park, the concourse, field level and rooftop flags." The logo "will be painted on the grass behind home plate and '100' will be brushed in the center-field grass throughout the season." Each baseball used at Wrigley will "be stamped with the logo as well" (MLB.com, 11/11).

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: In Chicago, Lewis Lazare reported the Cubs have partnered with the Chicago History Museum to "highlight historic Wrigley Field photos from the now-defunct Chicago Daily News collection." The images "will be seen on a variety of upcoming collectors' items celebrating the anniversary." Season-ticket holders in '14 "will receive ducats with special anniversary-themed artwork." A dedicated website tracking 100th anniversary events "will launch in January, before the annual Cubs Convention" (BIZJOURNALS.com, 11/11).
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