Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States
SBD/November 11, 2013/Marketing and Sponsorship
Published November 11, 2013
MEIJER TOURNAMENT: In Michigan, Cory Olsen noted Grand Rapids-based retailer Meijer on Friday announced it would sponsor the first LPGA tournament in West Michigan. The Meijer LPGA Classic will be held Aug. 7-10 at Blythefield Country Club. LPGA VP/Tournament Business Affairs Ricki Lasky said, "It's not so large that we come and get lost in the fray and the community comes out and supports us." This will be the tour's first stop in Michigan since '00 (MLIVE.com, 11/8). In Detroit, James Jahnke noted the $1.5M tourney will mark the "first annual golf event in the Lower Peninsula since the PGA Tour's Buick Open left Grand Blanc after 2009" (FREEP.com, 11/8).
DOMAIN GAMES: The WALL STREET JOURNAL's Rachel Bachman noted the site UniversityofNike.com "was registered, and it redirected Internet users" to the Univ. of Oregon's website. Nike co-Founder & Chair Phil Knight on Saturday was seen wearing Univ. of Alabama gear on the sideline during the LSU-UA football game. The domain on Sunday was "suddenly redirecting" to the UA website. UO officials in August said that they "did not know who owned the domain name" (WSJ.com, 11/10).