Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital ASU Sold Adidas On Future Vision QuikTrip Promoting Nonprofit With NASCAR Deal Rihanna Becomes Puma's New Creative Director Daytona Int'l Speedway Partners With UNOH UA Expected To Announce Deal With Murray
SBD/November 11, 2013/Marketing and Sponsorship
Published November 11, 2013
MEIJER TOURNAMENT: In Michigan, Cory Olsen noted Grand Rapids-based retailer Meijer on Friday announced it would sponsor the first LPGA tournament in West Michigan. The Meijer LPGA Classic will be held Aug. 7-10 at Blythefield Country Club. LPGA VP/Tournament Business Affairs Ricki Lasky said, "It's not so large that we come and get lost in the fray and the community comes out and supports us." This will be the tour's first stop in Michigan since '00 (MLIVE.com, 11/8). In Detroit, James Jahnke noted the $1.5M tourney will mark the "first annual golf event in the Lower Peninsula since the PGA Tour's Buick Open left Grand Blanc after 2009" (FREEP.com, 11/8).
DOMAIN GAMES: The WALL STREET JOURNAL's Rachel Bachman noted the site UniversityofNike.com "was registered, and it redirected Internet users" to the Univ. of Oregon's website. Nike co-Founder & Chair Phil Knight on Saturday was seen wearing Univ. of Alabama gear on the sideline during the LSU-UA football game. The domain on Sunday was "suddenly redirecting" to the UA website. UO officials in August said that they "did not know who owned the domain name" (WSJ.com, 11/10).