NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign Becks Reflects On Career As Product Endorser Bubba Wallace Turns To Maverick Carter GoDaddy Pulls Super Bowl Puppy Spot Sprint Joins Roster Of NBC Super Bowl Advertisers Lynch's Brand Grows The Less He Speaks
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SBD/November 11, 2013/Marketing and Sponsorship
Published November 11, 2013
MEIJER TOURNAMENT: In Michigan, Cory Olsen noted Grand Rapids-based retailer Meijer on Friday announced it would sponsor the first LPGA tournament in West Michigan. The Meijer LPGA Classic will be held Aug. 7-10 at Blythefield Country Club. LPGA VP/Tournament Business Affairs Ricki Lasky said, "It's not so large that we come and get lost in the fray and the community comes out and supports us." This will be the tour's first stop in Michigan since '00 (MLIVE.com, 11/8). In Detroit, James Jahnke noted the $1.5M tourney will mark the "first annual golf event in the Lower Peninsula since the PGA Tour's Buick Open left Grand Blanc after 2009" (FREEP.com, 11/8).
DOMAIN GAMES: The WALL STREET JOURNAL's Rachel Bachman noted the site UniversityofNike.com "was registered, and it redirected Internet users" to the Univ. of Oregon's website. Nike co-Founder & Chair Phil Knight on Saturday was seen wearing Univ. of Alabama gear on the sideline during the LSU-UA football game. The domain on Sunday was "suddenly redirecting" to the UA website. UO officials in August said that they "did not know who owned the domain name" (WSJ.com, 11/10).