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Marketing and Sponsorship

Brees Set To Star In Latest Visa Ad Supporting "My Football Fantasy" Campaign

Saints QB Drew Brees on Sunday will be featured in the latest TV ad supporting NFL corporate sponsor Visa’s season-long “My Football Fantasy’’ promotion, in which fans submit NFL dream scenarios with hopes they will be fulfilled. Along with the spot from BBDO, which has a fan struggling to catch a Brees TD pass, there is a unique digital tie-in from BBDO and digital shop Atmosphere Proximity. Starting Nov. 14, a “rich media" campaign on NFL.com and FoxSports.com allows consumers to turn smartphones' accelerometer into remotes, and play virtual catch with Brees. The technology allows responses from Brees, based on your “catch” and your virtual “throw” back to the virtual Brees. Earlier spots supporting “My Football Football" have featured 49ers coach Jim Harbaugh and Falcons WR Julio Jones.

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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