SBD/November 8, 2013/Marketing and Sponsorship

Brees Set To Star In Latest Visa Ad Supporting "My Football Fantasy" Campaign

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Fans will be able to use their smartphones as remotes to play virtual catch with Brees
Saints QB Drew Brees on Sunday will be featured in the latest TV ad supporting NFL corporate sponsor Visa’s season-long “My Football Fantasy’’ promotion, in which fans submit NFL dream scenarios with hopes they will be fulfilled. Along with the spot from BBDO, which has a fan struggling to catch a Brees TD pass, there is a unique digital tie-in from BBDO and digital shop Atmosphere Proximity. Starting Nov. 14, a “rich media" campaign on NFL.com and FoxSports.com allows consumers to turn smartphones' accelerometer into remotes, and play virtual catch with Brees. The technology allows responses from Brees, based on your “catch” and your virtual “throw” back to the virtual Brees. Earlier spots supporting “My Football Football" have featured 49ers coach Jim Harbaugh and Falcons WR Julio Jones.
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