SBD/November 8, 2013/Marketing and Sponsorship

Veterans Day Brings Forth Several Camouflaged-Themed Marketing Initiatives

Oregon's jerseys all have 'USA' on the back, while Georgetown's have 'RESPECT'
Nike on Thursday released images of "camouflage-print uniforms" that the Oregon and Georgetown men's basketball teams will wear in Friday night's Armed Forces Classic in South Korea, according to Darren Rovell of ESPN.com. The fronts of the jerseys "have American flags on the shoulders, while the backs replace the players' names with 'USA' on the Oregon jerseys and 'RESPECT' on the Georgetown jerseys." Oregon players "will have the option of wearing camo-printed Hyperdunk shoes in school colors or a version of Kevin Durant's latest Nike shoe." Georgetown "will wear a customized version of the Air Jordan XX8" (ESPN.com, 11/7).

BULLSEYE: Target has changed the NASCAR Sprint Cup Series No. 42 Chevy driven by Juan Pablo Montoya to sport a special paint scheme for the AdvoCare 500 at Phoenix Int'l Raceway on Sunday. In order to honor the troops, the signature Target red paint scheme will go camo (THE DAILY).

IF THE SHOE FITS: In Portland, Matthew Kish noted Redskins QB Robert Griffin III now "has a signature football cleat" from adidas, and in honor of "his military family it's a camouflage version" he wore Thursday night against the Vikings in observance of Veteran's Day. adidas will sell "a limited number of the cleats online for $1,111 in a gift set that includes a matching flat brim hat, graphic T-shirt and socks." Proceeds will benefit the Operation Renewed Hope Foundation, a "support group for veterans" (BIZJOURNALS.com, 11/7).
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