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SBD/November 8, 2013/Marketing and Sponsorship
Veterans Day Brings Forth Several Camouflaged-Themed Marketing Initiatives
Published November 8, 2013
BULLSEYE: Target has changed the NASCAR Sprint Cup Series No. 42 Chevy driven by Juan Pablo Montoya to sport a special paint scheme for the AdvoCare 500 at Phoenix Int'l Raceway on Sunday. In order to honor the troops, the signature Target red paint scheme will go camo (THE DAILY).
IF THE SHOE FITS: In Portland, Matthew Kish noted Redskins QB Robert Griffin III now "has a signature football cleat" from adidas, and in honor of "his military family it's a camouflage version" he wore Thursday night against the Vikings in observance of Veteran's Day. adidas will sell "a limited number of the cleats online for $1,111 in a gift set that includes a matching flat brim hat, graphic T-shirt and socks." Proceeds will benefit the Operation Renewed Hope Foundation, a "support group for veterans" (BIZJOURNALS.com, 11/7).