SBD/November 7, 2013/Colleges

College Football Coaches' Salaries Rising Fast Amidst Conference Realignment

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Coaches are "among the major beneficiaries as schools bet on football and play musical chairs with conference affiliations," according to Brady, Schnaars & Berkowitz of USA TODAY. The average compensation package for major-college coaches is $1.81M, "a rise of about $170,000, or 10%, since last season -- and more than 90%" since '06. At this rate, coaches' compensation "would more than double in less than a decade." A Delta Cost Project report states that the rapid rise "comes at a time when instructional spending at many schools is not increasing at the same pace as spending on athletics." Lucrative TV deals for power conferences have "unleashed a new era of massive spending on football." Alabama coach Nick Saban is "the nation's highest-paid coach," making more than $5.5M, and every football coach at a public SEC school "makes more than" $2M (USA TODAY, 11/7).

SCHOOL NAME
SCHOOL PAY
OTHER PAY
TOTAL PAY
MAXIMUM BONUS
Alabama Nick Saban
$5,395,852
$150,000
$5,545,852
$700,000
Texas Mack Brown
$5,392,500
$61,250
$5,453,750
$850,000
Arkansas Bret Bielema
$5,158,863
N/A
$5,158,863
$700,000
Tennessee Butch Jones
$4,860,000
$0
$4,860,000
$1,000,000
Ohio State Urban Meyer
$4,608,000
$0
$4,608,000
$550,000
LSU Les Miles
$4,300,000
$159,363
$4,459,363
$700,000
Michigan Brady Hoke
$4,154,000
$0
$4,154,000
$550,000
Iowa Kirk Ferentz
$3,985,000
$0
$3,985,000
$1,750,000
Louisville Charlie Strong
$3,700,000
$38,500
$3,738,500
$808,333
Oklahoma State Mike Gundy
$3,450,000
N/A
$3,450,000
$550,000
South Carolina Steve Spurrier
$3,300,000
$22,500
$3,322,500
$1,550,000
Georgia Mark Richt
$3,200,000
$114,000
$3,314,000
$1,000,000
Penn State Bill O'Brien
$3,282,779
N/A
$3,282,779
$200,000
Cincinnati Tommy Tuberville
$3,143,000
$0
$3,143,000
$465,000
TCU Gary Patterson
$3,120,760
N/A
$3,120,760
N/A
Texas A&M Kevin Sumlin
$3,100,000
$300
$3,100,300
$750,000
Nebraska Bo Pelini
$2,975,000
N/A
$2,975,000
$1,000,000
Kansas State Bill Snyder
$2,800,000
$3,000
$2,803,000
$580,000
Missouri Gary Pinkel
$2,800,000
$200
$2,800,200
$850,000
Florida State Jimbo Fisher
$2,750,000
$0
$2,750,000
$675,000
Florida Will Muschamp
$2,724,500
$10,000
$2,734,500
$454,000
Mississippi State Dan Mullen
$2,700,000
$0
$2,700,000
$650,000

WINNING THE NAME GAME: USA TODAY's Steve Berkowitz writes football coaches are "arriving at increasingly creative ways to define and protect their rights and financial interests." Clemson coach Dabo Swinney has a deal under the school's licensing program "to sell merchandise bearing his name." Swinney's agent Mike Brown has "opened talks" with Clemson AD Dan Radakovich "about adding a separate licensing agreement to Swinney's contract." Brown said, "When he was the interim coach, people started manufacturing T-shirts and things like that so ... I made the decision, 'We're going to trademark that name and protect it.'" Berkowitz notes Swinney's personal deal is "operated under the umbrella of Clemson's agreement" with Collegiate Licensing Co. IMG College VP/Strategic Communications Andrew Giangola said that the deal is "the only one CLC has on behalf of an active coach." Elsewhere, Ohio State is "in the process of trademarking" coach Urban Meyer's name and the phrase "Urban Meyer Knows." Kansas State has a "detailed licensing agreement to use the name and likeness" of coach Bill Snyder. Washington coach Steve Sarkisian "negotiated the right to approve all uses of his name, voice, signature or likeness." Boise State coach Chris Petersen's license deal states that if the school "wants to make a product incorporating his name, image or likeness, a sample must be provided to Petersen for his approval." The school is "barred from selling the product if it's 'reasonably disapproved' by Petersen" (USA TODAY, 11/7).
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