Luck, Romo Join Mannings To Promote DirecTV Flames Merch Flying Off The Shelves Sears Canada Partners With Gretzky Spieth's Dad Tracking Athletes' Social Media Impact Marketplace Roundup Advertisers Need $10M For YouTube's NFL Channel U.S. Women's Soccer Team Unveils New Uniforms Subway Adds Mariota As Endorser Sponsors Stayed True To Paul George Zurich To Promote Lexi During PGA Tour Event
Upcoming Conferences and Events
SBD/November 6, 2013/Marketing and Sponsorship
Chips & Putts: Farmers Insurance Open Purse To Increase Each Year After Sponsor Extension
Published November 6, 2013
OAKLEY GOES AFTER RORY: The IRISH INDEPENDENT reported golfer Rory McIlroy has accused former sponsor Oakley of "trying to 'harass' him by seeking a vast amount of documents." Oakley is "suing the golfer and Nike over McIlroy's lucrative deal with Nike." Oakley claims that prior to the Nike deal, McIlroy "had an agreement with Oakley to wear and endorse its products." Oakley also "claims this deal gave it a right of first refusal over any new deal with McIlroy." The golfer is "relying on the credibility of his former agent Conor Ridge in the case in California -- the same agent he is accusing of deception in a separate case in Dublin" (IRISH INDEPENDENT, 11/5).
CLEVELAND GOES AFTER CALLAWAY: GOLFWEEK.com's Alex Miceli reported Cleveland Golf has sued Founder Roger Cleveland's "current employer, Callaway Golf, for use of the Cleveland name." Cleveland Golf and parent company Dunlop Sports last month filed a suit "claiming trademark infringement relating to Callaway's Mack Daddy 2 wedge" (GOLFWEEK.com, 11/4).