Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital ASU Sold Adidas On Future Vision QuikTrip Promoting Nonprofit With NASCAR Deal Rihanna Becomes Puma's New Creative Director Daytona Int'l Speedway Partners With UNOH UA Expected To Announce Deal With Murray
SBD/November 6, 2013/Marketing and Sponsorship
Chips & Putts: Farmers Insurance Open Purse To Increase Each Year After Sponsor Extension
Published November 6, 2013
OAKLEY GOES AFTER RORY: The IRISH INDEPENDENT reported golfer Rory McIlroy has accused former sponsor Oakley of "trying to 'harass' him by seeking a vast amount of documents." Oakley is "suing the golfer and Nike over McIlroy's lucrative deal with Nike." Oakley claims that prior to the Nike deal, McIlroy "had an agreement with Oakley to wear and endorse its products." Oakley also "claims this deal gave it a right of first refusal over any new deal with McIlroy." The golfer is "relying on the credibility of his former agent Conor Ridge in the case in California -- the same agent he is accusing of deception in a separate case in Dublin" (IRISH INDEPENDENT, 11/5).
CLEVELAND GOES AFTER CALLAWAY: GOLFWEEK.com's Alex Miceli reported Cleveland Golf has sued Founder Roger Cleveland's "current employer, Callaway Golf, for use of the Cleveland name." Cleveland Golf and parent company Dunlop Sports last month filed a suit "claiming trademark infringement relating to Callaway's Mack Daddy 2 wedge" (GOLFWEEK.com, 11/4).