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SBD/November 6, 2013/Franchises
Cavaliers' New Ticketing Strategies Paying Dividends, Topping Last Year's Sales
Published November 6, 2013
MEMBERSHIP HAS ITS PRIVILEGES: Kleps wrote the Cavaliers have "transformed their season-ticket membership into a '365-day-a-year-relationship,' and they have a big logo on the court to prove it." The "All For One. One For All." decal was "adorned with the name of each Wine & Gold United member." Pieces of the court "now have the names of each season-ticket holder." Members of the club have their "say on several game-night features." Cavs President of Business Operations Kerry Bubolz said, "There were four halftime acts, international acts, and they got to pick which one they wanted. There were two different types of burgers, and they picked one they wanted us to serve. There were different Cold Stone Creamery flavors they got to choose from. They got to select the design of our opening night T-shirt that was modeled by the Scream Team" (CRAINSCLEVELAND.com, 11/6).