SBD/November 4, 2013/Research and Ratings

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  • Overnight Ratings: Miami-Florida State Leads College Football; Breeders' Cup Down

    A highly-anticipated Miami-Florida State matchup was the most-watched college football game of the weekend. ABC drew a 5.4 overnight for the primetime game, up 184% from Oklahoma State-Kansas State in Week 10 last year. CBS' Georgia-Florida game was the top afternoon college game on Saturday, drawing a 3.4 overnight, which was just ahead of the 3.3 for Michigan-Michigan State game on ABC. However, the Georgia-Florida matchup is down 26% from the same game on CBS last year (aired on week earlier). The '13 Georgia-Florida telecast is up 70% from Georgia-Ole Miss in Week 10 last season. ESPN’s top college games for the weekend were Illinois-Penn State and Tennessee-Missouri, which both drew a 1.3 overnight.

    HORSE FEATHERS: NBC drew a 1.4 overnight rating for the Breeders' Cup Classic from 8:00-9:00pm ET on Saturday. Last year's event, which had a lead-in from the triple OT Pitt-Notre Dame game that went right up until the start of the telecast, drew a 2.2 overnight. Navy-Notre Dame aired on NBC on Saturday from 3:30-7:00pm.

    NOTES: ESPN drew a 2.3 overnight for the NASCAR Sprint Cup Series race from Texas Motor Speedway yesterday, down from a 2.5 rating for the same race last year. ESPN also drew a 2.0 overnight for its opening NBA doubleheader on Friday night, which featured Heat-Nets and Spurs-Lakers. That figure marks the net's third-best season-opening NBA doubleheader ever (excluding Christmas Day doubleheader in '11-12 due to lockout).

    The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

    TELECAST
    DATE
    NET
    TIME (ET)
    RATING
    College Football: (regional)
    11/2
    ABC
    12:00-3:30pm
    2.3
    College Football: Michigan-Michigan State
    11/2
    ABC
    3:30-7:00pm
    3.3
    College Football: Miami-Florida State
    11/2
    ABC
    8:00-11:45pm
    5.4
    Lucas Oil Pro Pulling League
    11/2
    CBS
    2:00-3:00pm
    0.4
    "College Football Today"
    11/2
    CBS
    3:00-3:30pm
    0.8
    College Football: Florida-Georgia
    11/2
    CBS
    3:30-7:00pm
    3.4
    College Football: Oklahoma State-Texas Tech
    11/2
    Fox
    7:00-10:30pm
    1.5
    EPL: Arsenal-Liverpool
    11/2
    NBC
    1:30-3:30pm
    0.8
    College Football: Navy-Notre Dame
    11/2
    NBC
    3:30-7:00pm
    1.8
    Breeders' Cup Classic
    11/2
    NBC
    8:00-9:00pm
    1.4
    "ING NYC Marathon Highlights Show"
    11/3
    ABC
    4:00-6:00pm
    0.6
    "The NFL Today"
    11/3
    CBS
    12:00-1:00pm
    2.6
    "NFL on CBS": (regional)
    11/3
    CBS
    1:00-4:15pm
    10.0
    "NFL on CBS": Steelers-Patriots (88%)
    11/3
    CBS
    4:15-7:30pm
    15.4
    "Fox NFL Sunday"
    11/3
    Fox
    12:00-1:00pm
    3.2
    "NFL on Fox": (single)
    11/3
    Fox
    1:00-4:05pm
    12.8
    ISU Grand Prix of Figure Skating: Skate China
    11/3
    NBC
    1:30-3:30pm
    0.7
    MLS Eastern Conference Semis: Dynamo-Red Bulls: Leg 1
    11/3
    NBC
    3:30-6:00pm
    0.4
    "Football Night in America"
    11/3
    NBC
    7:30-8:15pm
    4.0
    "Sunday Night Football": Colts-Texans
    11/3
    NBC
    8:30-11:30pm
    11.4

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