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Marketing and Sponsorship

Marketplace Roundup

EA Studios Exec VP Patrick Soderlund said that the end of the company's relationship with Tiger Woods was "more business than anything else." He said, "It's more normal course of business and actually not so dramatic. To me, it's, 'Okay, we're making a golf game. Tiger's not going to be on the cover of it. That's fine by me.'" Regarding the company's "Madden NFL" franchise, he pointed out that "nothing in that relationship had changed." He said EA remains "very, very committed to football and our ambition is to keep making football games" with no plans to change the Madden affiliation (POLYGON.com, 11/2).

JOHNNY LAWSUIT: In Dallas, Jeff Mosier reported the family of Texas A&M QB Johnny Manziel and a local T-shirt maker "appear to have settled their differences over trademark claims." JMAN2 Enterprises, a company controlled by Manziel's family, sued Eric Vaughan last week "over his 'Keep Calm and Johnny Football' T-shirt." A federal filing in the Eastern District of Texas indicates "the parties have settled their differences on a 'confidential basis.'" The lawsuit, filed in February, claimed that Vaughan did not "have the rights to profit off Manziel’s Johnny Football nickname" (DALLASNEWS.com, 11/1).

NOTES: Toyota recently signed a one-year deal with IMG College, establishing a sponsorship between the automaker and the Univ. of Michigan. The deal spans the '13-14 school year and involves radio and Internet promotions for Toyota during the school's football, men's basketball and hockey seasons (Toyota)....Golf HOFer Gary Player and Germany-based bank Berenberg on Friday announced a three-year partnership in which he will serve as a global ambassador for the bank (Berenberg)....Perry Ellis Int’l confirmed that it will expand its apparel licensee partnership with Callaway Golf to design, manufacture and sell golf apparel across Europe, the Middle East and Africa (Perry Ellis).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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