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SBD/November 4, 2013/Leagues and Governing Bodies
PGA Tour, China Golf Association Agree On New 12-Event Circuit In Far East
Published November 4, 2013
FOCUSED IN ON CHINA: GolfChannel.com's Rex Hoggard said the move "speaks a lot to how the PGA Tour has focused in on the Asian market, just not globally but specifically China." Hoggard: "You can just imagine the impact this would have just not competitively, but consider the TV options and everything else that goes into this” ("Morning Drive," Golf Channel, 11/3). He added the news "appears to be part of a systematic expansion by the Tour into China and the Asian market." For the "first time this year the WGC-HSBC Champions and last week’s CIMB Classic were official, full-FedEx Cup points events on the Tour schedule and in August the Tour hired Greg Gilligan to run PGA Tour (Beijing) Management Consulting." Gilligan was hired to “increase (the Tour’s) efforts in China.” The PGA Tour "did not announce" who would be commissioner of the new tour (GOLFCHANNEL.com, 11/3).
HEADING EAST: GOLF.com's weekly roundtable discussed the PGA Tour's move into China. Golf Magazine's Josh Sens said, "They're going there because that's where the money is." Golf Magazine's Joe Passov said, "Except where it concerns money -- and nothing else -- I'm mystified by these globalization ambitions from the PGA of America and the PGA Tour. Is this like the NFL games in London? Expand the brand? Unless Tiger Woods is in the field, I don't understand why Asian fans or sponsors would have any interest." SI's Gary Van Sickle: "The Tour is following the money. There are anxious sponsors, apparently, in Asia, and the Tour wants to get into their wallets since the American market is largely tapped." Golf Magazine's Cameron Morfit: "Like so much else that the Tour or any other business does, this is a calculated bet on the future." SI's Mark Godich: "Growing the game means exploring untapped markets" (GOLF.com, 11/3).